Question :
21.Which of the following an advantage of the Internet?
a.Every individual : 1318317
21.Which of the following is an advantage of the Internet?
a.Every individual around the world is connected via the Internet.
b.There are hardly any adjustments that need to be made by exporters for each market served.
c.Internet diffusion always reaches the targeted customer.
d.The Internet provides the opportunity to actually close sales.
22._____ marketing allows the creation of an individual relationship with each customer or prospect.
a.Ambush
b.Sponsorship
c.Database
d.Undifferentiated
23.Which of the following is a sales promotion activity directed at intermediaries?
a.Couponing
b.Cooperative advertising
c.Premiums
d.Cents-off packs
24.Which of the following is an argument in favor of the participation of exporters in a trade show?
a.Due to the availability of resources, there is no difficulty in choosing the appropriate trade fairs for participation.
b.The low costs associated with trade shows enable exporters to reach a sizable number of sales prospects in a brief time period.
c.There is a constant level of coordination among larger exporters with multiple divisions.
d.The opportunity to find an intermediary may be one of the best reasons to attend a trade show.
25.Which of the following is a reason for nonparticipation in trade shows?
a.It is difficult for the firm to choose the appropriate trade fairs for participation.
b.Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
c.Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
d.They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.
26._____ is the marketing communications function charged with executing programs to earn public understanding and acceptance, which means both internal and external communication.
a.Cooperative advertising
b.Sales promotion
c.Ambush marketing
d.Public relations
27.External public relations is focused on interactions with _____.
a.employees
b.supervisors
c.customers
d.managers
28.Which of the following is true about public relations?
a.The public relations function is handled exclusively by the human resources department of the firm.
b.The employee publication is produced and edited typically by the company’s external public relations.
c.Companies might require reactive public relations in case of any unanticipated developments in the marketplace.
d.The use and extent of public relations activity will remain constant irrespective of the company and the type of activity needed.
29._____ is the securing of editorial space to further marketing objectives.
a.Public relations
b.Advertising
c.Publicity
d.Personal selling
30._____ is a form of communication where consumers can find or initiate topics of interest on the Web and engage in online discussions using bulletin boards, blogs, podcasts, and Web sites.
a.CPM
b.CRM
c.CGM
d.CAD
