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Question : 41) ________ represent(s) the cumulative added value of a company’s : 1353398

Economics

 

41) ________ represent(s) the cumulative added value of a company’s investment in the marketing of a brand over time.

A) Brand extensions

B) Co-branding

C) Brand image

D) Brand equity

E) Brand loyalty

42) ________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time.

A) Brand extensions

B) Co-branding

C) Brand image

D) Brand equity

E) Brand loyalty

43) Which of the following statements is not an example of local products or brands?

A) Coca-Cola developed several branded drink products for Japan.

B) Coca-Cola markets Kinely brand bottled water in India.

C) BMW uses “the ultimate driving machine” slogan in India.

D) Diageo PLC markets Gordon’s Edge, a gin-based ready-to-drink beverage in the United Kingdom.

E) Coca-Cola developed a noncarbonated, ginseng-flavored beverage for Japan.

44) Example of a “brand symbol” includes all of the following except:

A) date of manufacture on Coca-Cola cans.

B) the wave that appears on red Coke cans and bottle labels.

C) non-word marks such as the Nike swoosh.

D) three-pronged Mercedes star.

E) McDonald’s golden arches.

45) Around the world, various brands of personal computers are sold with Pentium processors. This fact is often used as a selling point, with advertising that proclaims “Intel Inside.” Which branding concept does such advertising reflect?

A) brand equity

B) co-branding

C) brand image

D) brand extension

E) tiered branding

46) British entrepreneur Richard Branson has built a global business empire by:

A) relying on brand extension.

B) being the first to use smart cards in major markets.

C) developing local brands.

D) avoiding consumer businesses with established leaders.

E) restricting the “Virgin” name only to airlines.

47) Which of the following is not in the top five of the world’s most valuable brands according to 2012 rankings?

A) Sony

B) Microsoft

C) Coca-Cola

D) GE

E) Nokia

48) Maslow’s hierarchy is applicable to global marketing because it can help explain how:

A) basic human needs can drive the development of global products.

B) “self-actualization” is the highest-order need in Japan as well as Western nations.

C) status needs in different countries can only be fulfilled with localized products.

D) “luxury badging” is irrelevant to companies marketing in Asia.

E) Asians differ from Westerners in their basic physiological needs.

49) Alfred Zeien, former chairman of Gillette, once noted that his company’s Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow’s hierarchy of needs?

A) physiological

B) safety

C) social

D) esteem

E) self-actualization

50) Comparing the traditional formulation of Maslow’s hierarchy with the results of current research on the consumer needs and motivation in Asia, which of the following is correct?

A) The lowest 2 levels of the hierarchy are the same in the traditional and Asian versions.

B) The lowest 3 levels of the hierarchy are the same in the traditional and Asian versions.

C) The lowest 4 levels of the hierarchy are the same in the traditional and Asian versions.

D) The five levels in the traditional formulation apply equally in the West and in Asia.

E) The highest levels of the hierarchy are the same in the traditional and Asian versions.

 

 

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July 1, 2023
    

  

  1. Who gave the Renaissance its first      candid picture of human nature with the idealism of medievalism and      humanism stripped away.

  

Machiavelli

 

Erasmas

 

Cicero

 

Raphel

3 points   

Question 2 

  1. During the 1200’s Popes would      employ a military force to combat heresy and use this judicial process to      eradicate heresy within the Western culture.

  

Inquisition

 

13th   century eradication

 

War of the 1200’s

 

Catharism 

3 points   

Question 3 

  1. Who wrote Don Quizote?

  

Bennet

 

Cervantes

 

da Vinci

 

More

3 points   

Question 4 

  1. What century was the Washington      National Cathedral built in?

  

18th

 

19th

 

20th

 

17th

3 points   

Question 5 

  1. According to the chart in your      textbook, which of these types of literature occurs last?

  

Fables and Fabliaux

 

Romances

 

Troubadours

 

Epics

3 points   

Question 6 

  1. This poem is about a warrior from      southern Sweden who sails to his uncle’s court in Denmark where he slays      the monster, Grendel.

  

Beowulf

 

Song of Roland

 

Boethius

 

Charles

3 points   

Question 7 

  1. In the 13th century who      also criticized reliance on deductive logic and metaphysical speculations      and urged scientists to adopt an inductive investigation method involving      observation and experimentation with appropriate instruments and methods,      rather than mere reasoning?

  

Dante

 

Bacon

 

Aquinas

 

Augustine

3 points   

Question 8 

  1. Michelangelo’s  statue      standing as a representation of Humanism as it’s proud self.

  

Red Virgin

 

David

 

The Captive

 

Adoration of the   Lamb

3 points   

Question 9 

  1. Perhaps the best example of the      early Gothic style of architecture is found in which city?

  

Charles

 

Paris

 

Beauvais

 

Denis

3 points   

Question 10 

  1. During this time period there was      literature for town dwellers as well as country folks. This type of      literature was satirical poems depicting ordinary people in events of      everyday life with vigorous and coarse humor while ridiculing conventional      morality.

  

Fabliaux

 

Comedy

 

Romance

 

Tympanums

3 points   

Question 11 

  1. Who wrote the Canterbury Tales in      the 14th century?

  

Charlemagne

 

Chaucer

 

Michelangelo

 

Da Vinci

3 points   

Question 12 

  1. One important feature of medieval      intellectual life was expanding interest in education, which culminated in      a distinctive new institution the ____________

  

Monasteries

 

Romanesque   Architecture

 

University

 

Gothic Architecture

3 points   

Question 13 

  1. Which word best describes the      culture that gave rise to Romanesque architecture?

  

Synthesis

 

Hierarchy

 

Instability

 

Reformational

3 points   

Question 14 

  1. Coexisting with feudalism on the      lowest level of land division was the ___________system.

  

Communism

 

Manorialism

 

Socialism

 

Democracy

3 points   

Question 15 

  1. By establishing order and stability      in his lands, Charlemagne prepared the basis for a ninth-century flowering      of cultural activity often termed the____________.

  

Pepin Dynasty

 

European Dynasty

 

Carolingian   Renaissance

 

Pope’s Renaissance

3 points   

Question 16 

  1. The Carolingians also stimulated      artistic activity. One of these was the development by painters that      involved pictures within manuscript pages called _______________.

  

Illustrated

 

Carolingian

 

Illuminations

 

Romanesque

3 points   

Question 17 

  1. Consisted a hero of the      Renaissance, who wrote Utopia. Lived from 1478-1535.

  

Erasmus

 

Botticelli

 

More

 

Machiavelli

3 points   

Question 18 

  1. According to the chart in your      Textbook. What are the years of the Renaissance?

  

1200-1500

 

1400-1600

 

1350-1600

 

1300-1756

3 points   

Question 19 

  1. Who wrote the Divine Comedy, which      delineated the options available to mankind?

  

Dante

 

Chaucer

 

Petrarch

 

Shakespeare

3 points   

Question 20 

  1. Who wished to give the church a      new choir and ambulatory, one that would be full of light—symbolic of the      presence of God, through Gothic architecture?

  

Da Vinci

 

Abbot Suger

 

Robert Louis

 

St. Michael

3 points   

Question 21 

  1. The shift from the medieval to the      modern world can be described simply as the shift from a vertical to a      horizontal model of reality.

True 

False 

2 points   

Question 22 

  1. The so-called Children’s Crusade      was the only crusade that was “successful” in any meaningful sense.

True 

False 

2 points   

Question 23 

  1. Despite the authority of the      medieval Catholic church, there was a tremendous amount of diversity      within medieval literature.

True 

False 

2 points   

Question 24 

  1. Romanesque Architecture developed      from the Gothic Architecture.

True 

False 

2 points   

Question 25 

  1. Gothic cathedrals were      considerably darker than Romanesque cathedrals, and would develop before      Romanesque cathedrals.

True 

False 

2 points   

Question 26 

  1. The Arabic Muslims had destroyed      all of the Greek writings of antiquity making it difficult for the      Crusaders to find.

True 

False 

2 points   

Question 27 

  1. The heliocentric model of the      universe was developed by Bacon.

True 

False 

2 points   

Question 28 

  1. Not many churches were built      during the 11th century because of the lack of money.

True 

False 

2 points   

Question 29 

  1. During the period between      1000–1350, the economy of Europe did not develop much because of little      technology being developed.

True 

False 

2 points   

Question 30 

  1. Religious architecture was the      primary European artistic activity.

True 

False 

default image
July 1, 2023
    

  

  1. Who gave the Renaissance its first      candid picture of human nature with the idealism of medievalism and      humanism stripped away.

  

Machiavelli

 

Erasmas

 

Cicero

 

Raphel

3 points   

Question 2 

  1. During the 1200’s Popes would      employ a military force to combat heresy and use this judicial process to      eradicate heresy within the Western culture.

  

Inquisition

 

13th   century eradication

 

War of the 1200’s

 

Catharism 

3 points   

Question 3 

  1. Who wrote Don Quizote?

  

Bennet

 

Cervantes

 

da Vinci

 

More

3 points   

Question 4 

  1. What century was the Washington      National Cathedral built in?

  

18th

 

19th

 

20th

 

17th

3 points   

Question 5 

  1. According to the chart in your      textbook, which of these types of literature occurs last?

  

Fables and Fabliaux

 

Romances

 

Troubadours

 

Epics

3 points   

Question 6 

  1. This poem is about a warrior from      southern Sweden who sails to his uncle’s court in Denmark where he slays      the monster, Grendel.

  

Beowulf

 

Song of Roland

 

Boethius

 

Charles

3 points   

Question 7 

  1. In the 13th century who      also criticized reliance on deductive logic and metaphysical speculations      and urged scientists to adopt an inductive investigation method involving      observation and experimentation with appropriate instruments and methods,      rather than mere reasoning?

  

Dante

 

Bacon

 

Aquinas

 

Augustine

3 points   

Question 8 

  1. Michelangelo’s  statue      standing as a representation of Humanism as it’s proud self.

  

Red Virgin

 

David

 

The Captive

 

Adoration of the   Lamb

3 points   

Question 9 

  1. Perhaps the best example of the      early Gothic style of architecture is found in which city?

  

Charles

 

Paris

 

Beauvais

 

Denis

3 points   

Question 10 

  1. During this time period there was      literature for town dwellers as well as country folks. This type of      literature was satirical poems depicting ordinary people in events of      everyday life with vigorous and coarse humor while ridiculing conventional      morality.

  

Fabliaux

 

Comedy

 

Romance

 

Tympanums

3 points   

Question 11 

  1. Who wrote the Canterbury Tales in      the 14th century?

  

Charlemagne

 

Chaucer

 

Michelangelo

 

Da Vinci

3 points   

Question 12 

  1. One important feature of medieval      intellectual life was expanding interest in education, which culminated in      a distinctive new institution the ____________

  

Monasteries

 

Romanesque   Architecture

 

University

 

Gothic Architecture

3 points   

Question 13 

  1. Which word best describes the      culture that gave rise to Romanesque architecture?

  

Synthesis

 

Hierarchy

 

Instability

 

Reformational

3 points   

Question 14 

  1. Coexisting with feudalism on the      lowest level of land division was the ___________system.

  

Communism

 

Manorialism

 

Socialism

 

Democracy

3 points   

Question 15 

  1. By establishing order and stability      in his lands, Charlemagne prepared the basis for a ninth-century flowering      of cultural activity often termed the____________.

  

Pepin Dynasty

 

European Dynasty

 

Carolingian   Renaissance

 

Pope’s Renaissance

3 points   

Question 16 

  1. The Carolingians also stimulated      artistic activity. One of these was the development by painters that      involved pictures within manuscript pages called _______________.

  

Illustrated

 

Carolingian

 

Illuminations

 

Romanesque

3 points   

Question 17 

  1. Consisted a hero of the      Renaissance, who wrote Utopia. Lived from 1478-1535.

  

Erasmus

 

Botticelli

 

More

 

Machiavelli

3 points   

Question 18 

  1. According to the chart in your      Textbook. What are the years of the Renaissance?

  

1200-1500

 

1400-1600

 

1350-1600

 

1300-1756

3 points   

Question 19 

  1. Who wrote the Divine Comedy, which      delineated the options available to mankind?

  

Dante

 

Chaucer

 

Petrarch

 

Shakespeare

3 points   

Question 20 

  1. Who wished to give the church a      new choir and ambulatory, one that would be full of light—symbolic of the      presence of God, through Gothic architecture?

  

Da Vinci

 

Abbot Suger

 

Robert Louis

 

St. Michael

3 points   

Question 21 

  1. The shift from the medieval to the      modern world can be described simply as the shift from a vertical to a      horizontal model of reality.

True 

False 

2 points   

Question 22 

  1. The so-called Children’s Crusade      was the only crusade that was “successful” in any meaningful sense.

True 

False 

2 points   

Question 23 

  1. Despite the authority of the      medieval Catholic church, there was a tremendous amount of diversity      within medieval literature.

True 

False 

2 points   

Question 24 

  1. Romanesque Architecture developed      from the Gothic Architecture.

True 

False 

2 points   

Question 25 

  1. Gothic cathedrals were      considerably darker than Romanesque cathedrals, and would develop before      Romanesque cathedrals.

True 

False 

2 points   

Question 26 

  1. The Arabic Muslims had destroyed      all of the Greek writings of antiquity making it difficult for the      Crusaders to find.

True 

False 

2 points   

Question 27 

  1. The heliocentric model of the      universe was developed by Bacon.

True 

False 

2 points   

Question 28 

  1. Not many churches were built      during the 11th century because of the lack of money.

True 

False 

2 points   

Question 29 

  1. During the period between      1000–1350, the economy of Europe did not develop much because of little      technology being developed.

True 

False 

2 points   

Question 30 

  1. Religious architecture was the      primary European artistic activity.

True 

False 

default image
July 1, 2023
    

  

  1. Who gave the Renaissance its first      candid picture of human nature with the idealism of medievalism and      humanism stripped away.

  

Machiavelli

 

Erasmas

 

Cicero

 

Raphel

3 points   

Question 2 

  1. During the 1200’s Popes would      employ a military force to combat heresy and use this judicial process to      eradicate heresy within the Western culture.

  

Inquisition

 

13th   century eradication

 

War of the 1200’s

 

Catharism 

3 points   

Question 3 

  1. Who wrote Don Quizote?

  

Bennet

 

Cervantes

 

da Vinci

 

More

3 points   

Question 4 

  1. What century was the Washington      National Cathedral built in?

  

18th

 

19th

 

20th

 

17th

3 points   

Question 5 

  1. According to the chart in your      textbook, which of these types of literature occurs last?

  

Fables and Fabliaux

 

Romances

 

Troubadours

 

Epics

3 points   

Question 6 

  1. This poem is about a warrior from      southern Sweden who sails to his uncle’s court in Denmark where he slays      the monster, Grendel.

  

Beowulf

 

Song of Roland

 

Boethius

 

Charles

3 points   

Question 7 

  1. In the 13th century who      also criticized reliance on deductive logic and metaphysical speculations      and urged scientists to adopt an inductive investigation method involving      observation and experimentation with appropriate instruments and methods,      rather than mere reasoning?

  

Dante

 

Bacon

 

Aquinas

 

Augustine

3 points   

Question 8 

  1. Michelangelo’s  statue      standing as a representation of Humanism as it’s proud self.

  

Red Virgin

 

David

 

The Captive

 

Adoration of the   Lamb

3 points   

Question 9 

  1. Perhaps the best example of the      early Gothic style of architecture is found in which city?

  

Charles

 

Paris

 

Beauvais

 

Denis

3 points   

Question 10 

  1. During this time period there was      literature for town dwellers as well as country folks. This type of      literature was satirical poems depicting ordinary people in events of      everyday life with vigorous and coarse humor while ridiculing conventional      morality.

  

Fabliaux

 

Comedy

 

Romance

 

Tympanums

3 points   

Question 11 

  1. Who wrote the Canterbury Tales in      the 14th century?

  

Charlemagne

 

Chaucer

 

Michelangelo

 

Da Vinci

3 points   

Question 12 

  1. One important feature of medieval      intellectual life was expanding interest in education, which culminated in      a distinctive new institution the ____________

  

Monasteries

 

Romanesque   Architecture

 

University

 

Gothic Architecture

3 points   

Question 13 

  1. Which word best describes the      culture that gave rise to Romanesque architecture?

  

Synthesis

 

Hierarchy

 

Instability

 

Reformational

3 points   

Question 14 

  1. Coexisting with feudalism on the      lowest level of land division was the ___________system.

  

Communism

 

Manorialism

 

Socialism

 

Democracy

3 points   

Question 15 

  1. By establishing order and stability      in his lands, Charlemagne prepared the basis for a ninth-century flowering      of cultural activity often termed the____________.

  

Pepin Dynasty

 

European Dynasty

 

Carolingian   Renaissance

 

Pope’s Renaissance

3 points   

Question 16 

  1. The Carolingians also stimulated      artistic activity. One of these was the development by painters that      involved pictures within manuscript pages called _______________.

  

Illustrated

 

Carolingian

 

Illuminations

 

Romanesque

3 points   

Question 17 

  1. Consisted a hero of the      Renaissance, who wrote Utopia. Lived from 1478-1535.

  

Erasmus

 

Botticelli

 

More

 

Machiavelli

3 points   

Question 18 

  1. According to the chart in your      Textbook. What are the years of the Renaissance?

  

1200-1500

 

1400-1600

 

1350-1600

 

1300-1756

3 points   

Question 19 

  1. Who wrote the Divine Comedy, which      delineated the options available to mankind?

  

Dante

 

Chaucer

 

Petrarch

 

Shakespeare

3 points   

Question 20 

  1. Who wished to give the church a      new choir and ambulatory, one that would be full of light—symbolic of the      presence of God, through Gothic architecture?

  

Da Vinci

 

Abbot Suger

 

Robert Louis

 

St. Michael

3 points   

Question 21 

  1. The shift from the medieval to the      modern world can be described simply as the shift from a vertical to a      horizontal model of reality.

True 

False 

2 points   

Question 22 

  1. The so-called Children’s Crusade      was the only crusade that was “successful” in any meaningful sense.

True 

False 

2 points   

Question 23 

  1. Despite the authority of the      medieval Catholic church, there was a tremendous amount of diversity      within medieval literature.

True 

False 

2 points   

Question 24 

  1. Romanesque Architecture developed      from the Gothic Architecture.

True 

False 

2 points   

Question 25 

  1. Gothic cathedrals were      considerably darker than Romanesque cathedrals, and would develop before      Romanesque cathedrals.

True 

False 

2 points   

Question 26 

  1. The Arabic Muslims had destroyed      all of the Greek writings of antiquity making it difficult for the      Crusaders to find.

True 

False 

2 points   

Question 27 

  1. The heliocentric model of the      universe was developed by Bacon.

True 

False 

2 points   

Question 28 

  1. Not many churches were built      during the 11th century because of the lack of money.

True 

False 

2 points   

Question 29 

  1. During the period between      1000–1350, the economy of Europe did not develop much because of little      technology being developed.

True 

False 

2 points   

Question 30 

  1. Religious architecture was the      primary European artistic activity.

True 

False 

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Business, 7 pages
Argumentative Essay
August 5, 2021
    

Your ability to write concisely is a finding. The paper has a solid argument. It’s clear that the writer understood central claim about the topic. He also presented original ideas to consider.

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customer #19304
Management, 3 pages
Coursework
August 5, 2021
    

That paper got the highest grade in my class and the professor thinks I’m the smartest student. Lol.

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customer #12387
Accounting, 6 pages
Essay (any type)
August 5, 2021
    

I was convinced that paper writing services are the fiction for naive students. But when it came to my research paper that was to be composed in 72 hours, I had no other options. I made the right choice when I ordered it from you!

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customer #12924
Ethics, 4 pages
Business Plan
August 5, 2021
    

I was also satisfied with the service. Usually, I write everything by myself, but this time ( I have no idea how it happens!) I missed the deadline. My writer was very responsible, wrote the essay quickly, and kept the instructions. Nice to know that such experts exist!

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customer #15677
Marketing, 10 pages
Annotated Bibliography
August 5, 2021
    

It is really affordable! The prices start from 9$, which is an excellent proposal on the market. Recently I worked with another service that took much more money and provided lower quality papers.

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customer #11234
Sociology, 9 pages
Research proposal
August 5, 2021
    

I am absolutely satisfied. I am first timer here. Revision was made quickly, and the author met my expectations. Thanks a lot. Paper is phenomenal.

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customer #15327
Economics, 5 pages
Essay (any type)
August 5, 2021
    

Having heard a lot of negative reviews about such services, I was a bit skeptical. However, our cooperation with Doctor My Essay was without pitfalls. I made two comments about the final work, and they re-wrote some parts very promptly. I am satisfied and will turn to them in the future.

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customer #17823
Human Resource Management, 2 pages
Research paper
August 5, 2021
    

It was my first experience in online ordering, and I was a bit nervous. However, this was for nothing. I’ve got a high mark!

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customer #12372
Public Relations, 3 pages
Dissertation
August 5, 2021
    

I understand that buying essays is a doubtful thing. You don’t put effort, don’t represent your ideas… However, I don’t perceive Doctor My Essay as a standard service. They don’t sell papers. They share high expertise!

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customer #12376
Journal article, 20 pages
Coursework
August 5, 2021
    

According to my previous experience, this service is really the best. They support the client and have competitive writers. I give them a perfect score!

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customer #19266
Political Science, 6 pages
Admission Essay
August 5, 2021
    

Nice service! It is cool that you can use the calculator on the main page and understand the price policy. For me, it is a huge plus!

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customer #11437
Tourism, 1 page
Discussion Essay
August 5, 2021
    

Thanks to God I found this service! If I didn’t send my research to the teacher on time, he would eat me. I tell you! However, with doctor my essay service, I met the deadline, and I am still alive.

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customer #12692
Philosophy, 5 pages
Report
August 5, 2021
    

Your service is excellent! Convenient and not expensive. Thanks for that!

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customer #10923
Psychology, 4 pages
Essay (any type)
August 5, 2021
    

If you have problems with time management, just like me, you need to cooperate with Doctor My Essay. Once you registered and made the order, you understand how easier it makes your life! Everything is online: ordering, communication… You can control the process everywhere and be sure that an expert will provide a high-level paper.

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customer #17823
Business, 8 pages

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

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Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

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Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

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