Question :
41. (p. 11) Which of the following an uncontrollable factor in a domestic : 1242042
41. (p. 11) Which of the following is an uncontrollable factor in a domestic environment?
A. Firm characteristics
B. Competitive structure
C. Channels of distribution
D. Price
E. Promotion
42. (p. 12) Which of the following is an example of a positive political action that favored international marketing?
A. Abolition of apartheid in South Africa
B. Trade ban on Libya
C. Trade embargo on Cuba
D. Tariff hike for imports established by China
E. Coupling human rights issues with foreign trade policy
43. (p. 12) Which of the following reflects the relation between international business and domestic business?
A. Domestic economic climate does not normally impact international businesses.
B. Domestic businesses find it relatively easy to manage profits in the current scenario.
C. Most domestic businesses are the result of customization efforts of international businesses.
D. The ability to invest abroad is to a large extent a function of domestic economic vitality.
E. Domestic businesses are more viable as capital tends to move toward minimum use.
44. (p. 14) Which of the following is a possible outcome of the alien status of a company?
A. The company can be seen as an exploiter.
B. The company receives preferred treatment at the hands of politicians.
C. Political activists can rally support for the company.
D. Local individuals are given control of management.
E. The company is viewed as a platform for cultural integration.
45. (p. 15) Which of the following is NOT true of the impact of culture?
A. The reaction to much of the environment’s (cultural) impact on the marketer’s activities is automatic.
B. In dealing with unfamiliar markets, frames of reference are unimportant in evaluating the potential of a market.
C. Judgments are derived from experience that is the result of acculturation in the home country.
D. An established frame of reference is an important factor in determining a marketer’s reaction to situations—social and even nonsocial.
E. As a result of acculturation, we react in a manner acceptable to our society without consciously thinking about it.
46. (p. 7) Current data says that foreign investments in the U.S. amount to ___.
A. 23.4 trillion
B. 700 million
C. 30 billion
D. 350 billion
E. 670 billion
47. (p. 7) Companies from _____ lead in foreign investment in the United States.
A. Kingdom of Saudi Arabia
B. Russia
C. China
D. United Kingdom
E. Canada
48. (p. 10) _____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
A. Global management
B. Global business
C. Marketing
D. International marketing
E. Global marketing concept
49. (p. 11) According to the text, the primary difference in the practice of marketing at the domestic versus the international level is:
A. the environment within which the marketing plans must be implemented.
B. the cultural mix of the people working in the organization.
C. the level of investment required.
D. the level of management control.
E. the difference in the concepts of marketing.
50. (p. 11) With respect to the environment in which a business operates, such factors as competition, legal restraints, government controls, and the weather would all be examples of what are called:
A. controllable elements.
B. uncontrollable elements.
C. predictable elements.
D. demographic elements.
E. cultural elements.
