Question :
Multiple Choice Questions
1. Mr. Muller has an unfavorable view of an : 1252650
Multiple Choice Questions
1. Mr. Muller has an unfavorable view of an offshore drilling moratorium enacted in the wake of a major oil rig explosion in the Gulf of Mexico. A social psychologist would most likely say that Mr. Muller has a(n):
A. attribution for the moratorium.
B. schema for the moratorium.
C. impression of the moratorium.
D. attitude toward the moratorium.
2. Which of the following is true of factors that determine changes in attitudes?
A. Two-sided messages are less effective than one-sided messages.
B. Fear-producing messages are generally less effective when they provide the audience with a means for reducing the fear.
C. The communicator’s expertise and trustworthiness are related to the impact of a message.
D. There is no existence of gender differences in persuasibility.
3. As compared to a one-sided message, a two-sided message is:
A. equally persuasive.
B. somewhat less persuasive.
C. much less persuasive.
D. more persuasive.
4. Which of the following occurs when the recipient thoughtfully considers the issues and arguments involved in persuasion?
A. Central route processing
B. Cognitive dissonance
C. Peripheral route processing
D. Emotional appeal
5. Which of the following statements is true of central route processing?
A. Central route processing occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message.
B. In central route processing, people are swayed in their judgments by the logic, merit, and strength of arguments.
C. In central route processing, people are persuaded on the basis of factors that are extraneous to the issue, such as how long the arguments are, or the emotional appeal of the arguments.
D. People who are disinterested, unmotivated, bored, or distracted use central route processing to comprehend a message.
6. _____ occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message.
A. Cognitive dissonance
B. Logical conclusion
C. Peripheral route processing
D. Central route processing
7. An ad agency creates two ads for a particular car. One stresses the car’s safety and gas mileage; the other simply shows how fun it is to drive. The first ad relies on the _____ route to persuasion; the second, on the _____ route.
A. peripheral; central
B. central; peripheral
C. primary; secondary
D. secondary; primary
8. Blanche is extremely interested in politics and believes an upcoming election is very important to the future. Blanche would most likely be persuaded by a campaign message relying on the _____ route to persuasion.
A. primary
B. secondary
C. central
D. peripheral
9. Which of the following is true of central route processing?
A. People who are disinterested, unmotivated, bored, or distracted use central route processing to comprehend a message.
B. People who have a low need for cognition are more likely to employ central route processing.
C. People who have a low need for cognition become impatient when forced to spend too much time thinking about an issue, and consequently use central route processing.
D. People with a high habitual level of thoughtfulness and cognitive activity are more likely to employ central route processing.
10. Richard, a venture capitalist, funds budding entrepreneurs on the basis of the business plans presented. When a business plan is complex, logical, and presented in a detailed manner, Richard is convinced and provides funding to the entrepreneur. This implies that Richard:
A. has a low need for cognition.
B. is more likely persuaded by using central route processing.
C. becomes impatient when forced to spend too much time thinking about an issue.
D. does not enjoy thinking and reflecting on the world, and hence uses peripheral route processing.
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