WORKSHOP: BRANDING IN SOCIAL MEDIA, HOW IT WORKS AND WHY ITS DETERMIDED THE BRAND PERSONALITY

JOIN US TO FIND OUT HOW TO BUILD YOUR BRAND IN SOCIAL MEDIA!

Workshop Description and rubric:

In almost 20 years Social Media successfully democratized communications booked itself a catalyst position in the brand ecosystem, one that enables the brands to make meaningful connection with their audience online and offline and build a positive perception. Hence the uniqueness of the process of building the brand in social media is the humanization of the process that allows it to apply global brands, personal brand, and small home business brand alike, with agility and creativity that keeps the process dynamic and alive.

Amal Khreich’s Bio: https://www.linkedin.com/in/amal-khreich/

In a nutshell, Amal Khreich is an accomplished digital business developer, marketing, and communication professional who has extensive experience in leading roles with international and local companies across the MENA region, always on the search for new ways to adding value to every digital footprint and creating whole new customer experience. Amal is known for her entrepreneurial, proactive, and dynamic personality, can-do attitude, and the passion to everything creative. Her talents include strong analytical abilities, leadership skills, advanced creative ideation, and the ability to develop strong long-lasting concepts. Working with Amal one would sense her capacity to always look forward to the next level with positive mindset and trouble-shoot attitude, while motivating the teams and deploying aggressive strategies to consistently deliver results and improve the working environment.

Quote: “Wherever you go, go with all your heart” Confucius

It’s the commitment to adding more heart to everything we do, give it our best and enjoying every moment of the journey.
Personal hashtag: #amoulsway

Post workshop assignment:

Reflect on the learnings from the course by building the following:

• –  The brand: yourself (you are the brand)
• –  The process: 5 steps that you will learn during the course
• –  Learning from this exercise and your reflection on how the assessment went
  Present as: max 500 words including the description of person / Microsoft Word format Tips: be creative, original, and imaginative
  Refer to the rubric below for assessment.