Question : 41) Although environmental scanning a vital source of information, research : 1353328

41) Although environmental scanning is a vital source of information, research has shown that headquarters executives of global companies obtain as much as two-thirds of the information they need from:

A) government publications.

B) professional publications.

C) trade publications.

D) census data.

E) personal sources.

42) Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

A) Researchers must be prepared for new parameters of doing business.

B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business.

C) Research may help reduce psychological overload.

D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.

E) all of the above

43) A vice-president of a shoe company was in India to assess the market. He found that many people in the southern part of India were walking bare footed. This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world. To formally confirm one instinct or the other the vice-president should:

A) establish an office to start manufacturing shoes in India.

B) give free shoe samples to a selected group of customers.

C) conduct research to find the potential and actual customers.

D) find out if that is true for other Asian countries.

E) give up the idea of doing business in India.

44) The first step in formulating and conducting research is:

A) to define the problem.

B) information requirement.

C) choosing unit of analysis.

D) examine data availability.

E) research design.

45) When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll’s design just as appealing as American girls did. This may be due to:

A) Barbie’s physical features such as long legs and blonde hair.

B) Barbie being a symbol of American lifestyle.

C) the SRC tendency on the part of American managers.

D) the SRC tendency on the part of Japanese consumers.

E) the limited competition for dolls in Japan.

46) Which of the following lists some of the steps in the market research process in the correct order?

A) determine information requirement→problem definition→choose unit of analysis→examine data availability→assess value of research

B) problem definition→assess value of research→determine information requirement→choose unit of analysis→examine data availability

C) examine data availability→problem definition→choose unit of analysis→assess value of research→determine information requirement

D) choose unit of analysis→assess value of research→problem definition→determine information requirement→examine data availability

E) examine data availability→assess the value of research→problem definition→presentation

47) Anyone undertaking a market research project should understand that the first step is:

A) setting the budget.

B) determining the methodology to use.

C) deciding who will see the final report.

D) defining the problem.

E) determining the information requirement.

48) For consumer products, qualitative research is especially well suited to:

A) get close to the consumer.

B) describe the cultural context of consumer behavior.

C) identify core brand equity.

D) identify what people really feel.

E) all of the above

49) The unit of analysis can be a single country or region; however, for all market-entry decisions ________ data are not required.

A) specific city

B) statewide

C) provincial

D) district wise

E) country wide

50) The U.S. government’s most comprehensive source of world trade data is:

A) National Trade Data Base (NTDB).

B) Census Bureau.

C) Bureau of Economic Analysis.

D) Eurostat.

E) Gross Domestic Product (GDP).