Question :
41. (p. 338) _____ planning incorporates generalized goals for the enterprise as a : 1242083
41. (p. 338) _____ planning incorporates generalized goals for the enterprise as a whole.
A. Operational
B. Tactical
C. Corporate
D. Collaboration
E. Personnel
42. (p. 338) Strategic planning is conducted at the _____ levels of management and deals with products, capital, and research and the long and short term goals of the company.
A. operational
B. tactical
C. internal
D. highest
E. secondary
43. (p. 337) During the global downturn of the 1990s, Company A had more global marketing operations than Company B. Which of the following statements is true in this regard?
A. B was more likely to have suffered in the recent financial downturn.
B. A was more likely to have suffered in the recent financial downturn.
C. Both A and B were equally likely to have suffered.
D. Global marketing operations have no connection with losses during a financial crisis.
E. B was in a better position to adjust to fluctuations in tax rates.
44. (p. 338) If a company were to focus on market planning that involved specific actions and allocations of resources, the company would be using _____ to carry out plans.
A. tactical planning
B. strategic planning
C. corporate planning
D. long term planning
E. synergistic planning
45. (p. 338) A major advantage to a multinational corporation (MNC) involved in planning is the:
A. assurance of making a profit.
B. discipline imposed by the process.
C. ability to break down goals and explain the process to all employees.
D. ability to circumvent governmental barriers by using the process.
E. unification of cultural differences.
46. (p. 339) The _____ process is a primary medium of organizational learning:
A. expansion
B. managing
C. supervisory
D. recruitment
E. marketing
47. (p. 340) All of the following are decisions that the foreign marketer must make when entering a foreign market EXCEPT:
A. what products to develop.
B. which markets to conduct business in.
C. what should be the level of resource commitment.
D. should the organization have a mission statement or not.
E. allocating effort and resources among countries.
48. (p. 340) The text cites studies that report firms committed to international marketing gain competitive advantages from ____.
A. delaying entry into specific regions
B. an extensive advertising campaign
C. developing professional relationships
D. clustering operations in specific regions
E. using central regional warehouses
49. (p. 340) Competition and the ease of global communications are forcing managers around the world to ____.
A. expand global advertising
B. respond quickly to competitive threats
C. make greater commitments to global marketing
D. increase customer access to their companies
E. extend product and service warranty periods
50. (p. 340-344) All of the following are actual phases in the international planning process EXCEPT:
A. adapting the marketing mix to target markets.
B. developing the marketing plan.
C. establish the organizational design of the corporate parent.
D. implementation and control.
E. matching company and country needs.
