Question : 81.In terms of licensing, which of the following an intangible : 1299440

 

81.In terms of licensing, which of the following is an intangible property?     

A. Infrastructure

B. Machinery

C. Leased equipment

D. Advanced computing systems

E. Patent

82.Which of the following is true of licensing as a mode of entry into foreign markets?  

A. The licensor grants the rights to tangible property to a licensee.

B. A licensing agreement grants rights to intangible property to a licensee for an unspecified period.

C. The licensee puts up most of the capital necessary to get the overseas operation operational.

D. The licensor bears the development costs and risks associated with opening a foreign market.

E. A licensing agreement allows a licensor to maintain control over its technological know-how.

83.Which of the following is an advantage of licensing as a mode of entry into foreign markets?  

A. It helps a firm to realize substantial experience curve and location economies.

B. It gives the firm tight control over manufacturing, marketing, and strategy.

C. The licensor does not have to bear the development costs and risks associated with opening a foreign market.

D. Firms can easily maintain control over how their technological know-how is used by a licensee.

E. Licensing allows a foreign firm to use profits earned in one country to support competitive attacks in another.

84.Which of the following is a drawback of licensing as a mode of entry into foreign markets?  

A. The licensor has to bear all costs and risks associated with developing a foreign market.

B. Licensing does not give a firm tight control over manufacturing, marketing, and strategy.

C. Licensing does not benefit firms lacking the capital to expand operations overseas.

D. Licensing deals fail when there are barriers to foreign investment in a particular country.

E. A firm that enters into a licensing deal with a foreign country will have no long-term interest in that country.

85.Under a(n) _____ agreement, a firm might license some valuable intangible property to a foreign partner, but in addition to a royalty payment, the firm might also request that the foreign partner license some of its valuable know-how to the firm.  

A. open source licensing

B. non-exclusive licensing

C. cross-licensing

D. exclusive licensing

E. reciprocal licensing

86._____ with a foreign firm are believed to reduce the risks associated with licensing technological know-how.  

A. Compulsory licensing agreements

B. Reciprocal licensing agreements

C. Open source licensing agreements

D. Cross-licensing agreements

E. Exclusive licensing agreements

87.Which of the following is an example of an industry in which cross-licensing agreements are increasingly becoming common?  

A. Glass-blowing

B. Biotechnology

C. Organic farming

D. Basketry

E. Weaving

88._____, a mode of entry into foreign markets, enable firms to hold each other hostage, which reduces the probability that they will behave opportunistically toward each other.  

A. Cross-licensing agreements

B. Turnkey projects

C. Joint ventures

D. Greenfield ventures

E. Wholly owned subsidiaries

89.Which of following is true of franchising as a mode of entry into foreign markets?  

A. The franchiser insists that the franchisee agree to abide by strict rules as to how it does business.

B. The franchiser incurs all costs related to starting operations in a foreign market.

C. Franchising is employed primarily by manufacturing firms.

D. Franchising allows firms to take profits from one country to support competitive attacks in another.

E. A significant advantage of franchising is quality control.

90.Franchising, a mode of entry into foreign markets, is employed primarily by _____ firms.  

A. service

B. manufacturing

C. online

D. high-technology

E. primary

 

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