Question :
71. (p. 435) Channel strategy considered to have six specific strategic goals. These : 1242125
71. (p. 435) Channel strategy is considered to have six specific strategic goals. These goals can be characterized as the six Cs of channel strategy. Which of the following is NOT one of these six Cs?
A. Cost
B. Coverage
C. Capacity
D. Character
E. Continuity
72. (p. 435) One of the key elements in distribution decisions includes ____.
A. the selection of optimum container sizes
B. volume discounts and rebates
C. the functions performed by middlemen
D. the foreign language local advertising modes
E. the target market culture
73. (p. 436) According to the text, one of the critical elements associated with using a particular type of middleman is ____.
A. knowledge of the culture of the target market
B. number of employees
C. mode of transportation available for moving goods
D. influence over the target market
E. capital requirements
74. (p. 436) In which of the following modes of distribution in the foreign market will a company have to make maximum financial investment?
A. Export management companies
B. Trading companies
C. Export associations
D. Direct sales force
E. Complimentary marketers
75. (p. 436) One of the highest costs of doing business in China is the:
A. money required for the transportation of the goods.
B. amount of money and time required for obtaining the appropriate permits.
C. cost of local advertising.
D. capital required to maintain effective distribution.
E. cost of customizing the products for the Chinese market.
76. (p. 436) In China, it is often necessary to use varied distribution forms to reach customers. If a company is using manufacturer’s agents, a direct sales force, merchant wholesalers, and small retailers to sell goods to this massive market, which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?
A. Cost
B. Control
C. Coverage
D. Capital
E. Continuity
77. (p. 436) Which of the following modes of distribution affords the most control over the distribution channels but often at a cost that is not practical?
A. Complementary marketers
B. Direct sales force
C. Export associations
D. Trading companies
E. Export management companies
78. (p. 436) Sixty percent of the Japanese population lives in the _____ market area, which essentially functions as one massive city.
A. Tokyo-Nagoya-Osaka
B. Komaki-Tokoname-Kariya
C. Nagoya-Handa-Seto
D. Nishio-Okazaki-Inazawa
E. Inuyama-Nisshin-Takahama
79. (p. 437) Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of channel strategy?
A. Character
B. Continuity
C. Control
D. Cost
E. Capital requirement
80. (p. 438) One of the reasons that channels of distribution often pose longevity problems is that ____.
A. most middlemen do not maintain sufficient inventory to serve customers
B. some middlemen lack product knowledge resulting in low sales volume
C. most middlemen have little loyalty to their vendors
D. most middlemen tend to slow down distribution to extract higher commissions
E. most middlemen do not have sufficient knowledge of the target market
or Waypoint 
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