Question : 51. (p. 371) Carolyn interested in marketing her company’s diet products in Asia. : 1242095

 

 

51. (p. 371) Carolyn is interested in marketing her company’s diet products in Asia. She is studying what acceptable behavior, norms, and values in Asian markets. Carolyn is studying ____. 
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability

52. (p. 371) Ingrid is developing promotional materials and product demonstrations to easily communicate the benefits of her cleaning products. Ingrid is trying to enhance the _____ of her products. 
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability

53. (p. 371) Fiona asked her product manager for samples to give to potential consumers in Madrid, her new European market. Fiona is trying to reduce the degree of economic and/or social risk, or _____ associated with product use. 
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability

54. (p. 371) Mark Harmon has found that using his new digital camera is a snap. He did not even have to read the instruction manual to determine how to turn the camera on, snap a digital picture, and export the picture to his computer. The signs (symbols) on the camera body made it very clear what he was to do to achieve digital photography success. Which of the following characteristics of Mark’s “new product” made it easy for him to begin his digital experience? 
A. Relative advantage
B. Compatibility
C. Complexity
D. Trialability
E. Observability

55. (p. 371) In general, the rate of diffusion can be postulated as negatively related to ____. 
A. relative advantage
B. compatibility
C. trialability
D. complexity
E. observability

56. (p. 372) Which of the following factors is mainly responsible for a perceptual bias when interpreting the characteristics of a product? 
A. Poor product knowledge
B. Noise in the communication channel
C. Market analyst’s self-reference criteria
D. Multitude of competing products
E. Market analyst’s intelligence quotient

57. (p. 372) The success of a firm taking inventions to market is referred to as ____. 
A. conversion ability
B. product penetration
C. diffusion
D. marketization
E. mass customization

58. (p. 373) Installation, repair and maintenance, deliveries, and warranties are all found in which of the following components of the product component model used in the text? 
A. Core component
B. Support services component
C. Packaging component
D. Functional component
E. Global component

59. (p. 373) The product platform, design features, and functional features are all found in which of the following components of the product component model used in the text? 
A. Core component
B. Support services component
C. Packaging component
D. Functional component
E. Global component

60. (p. 373) Simone Francis is a specialist in product design. She is responsible for a product’s aesthetic as well as functional appearance. With respect to the product component model shown in the text, in which of the following component categories would Simone’s talents most likely be used? 
A. Core component
B. Support services component
C. Packaging component
D. Functional component
E. Global component

 

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