Question :
21. (p. 111) Cultures low in UAI take a more empirical approach to : 1242213
21. (p. 111) Cultures low in UAI take a more empirical approach to understanding and knowledge.
Those cultures low in UAI take a more empirical approach to understanding and knowledge, whereas those high in UAI seek absolute truth.
22. (p. 114) Rituals let people know what to expect.
Rituals are important. They coordinate everyday interactions and special occasions. They let people know what to expect.
23. (p. 114) The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing “thinner” differences increases transaction costs.
Linguistic distance has been shown to be an important factor in determining differences in values across countries and the amount of trade between countries. The idea is that crossing “wider” language differences increases transaction costs.
24. (p. 116) The “marketplace” is the metaphor attached to the Chinese culture.
Refer Exhibit 4.7- Metaphorical Journeys through 23 Nations (The metaphor used is “The Chinese Family Altar”).
25. (p. 122) The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.
The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.
26. (p. 96) The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called:
A. sociology
B. psychology
C. culture
D. reference groups
E. cohort groups
27. (p. 96) When marketers first introduced the PDA to the American consumer they performed the role of being a(n) _____ because the cultural impact of the product became widespread.
A. gatekeeper
B. role player
C. supply creator
D. agent of change
E. promoter
28. (p. 96-97) Which of the following is true regarding birthrates?
A. A service economy usually has higher birthrate than an industrial economy.
B. As countries move from agricultural to industrial to services economies, birthrates decline.
C. Economic status of a country has minimal impact on the birthrates within that country.
D. Countries that move from agricultural economies to service economies experience increasing birthrates.
E. An agricultural economy finds it hard to support high birthrates, compared to an industrial economy.
29. (p. 96-97) Which of the following reflects prediction by experts, based on the growing popularity of smaller families worldwide?
A. As countries move toward service economies, larger families will be more favored in future.
B. Countries with larger families will outdo developed countries owing to their larger talent pool.
C. As smaller families increase, the multiplier effect could increase world population beyond control by the year 2050.
D. Countries facing labor shortages will encourage and popularize larger families.
E. The planet’s population will actually begin to decline after 2050.
30. (p. 98) With respect to a cultural fact, which of the following countries has the highest rate of consumption of chocolate?
A. France
B. Germany
C. United States
D. Italy
E. United Kingdom
