Case study | Marketing homework help

Case 3

Aussie Pooch Mobile Discussion Questions

1.     Describe Christine Taylor’s customers.

 

2.     What are some of the reasons for Christine Taylor’s success?

 

3.     What are the barriers to entry in the mobile dog washing industry?

 

4.     Mobile dog washing businesses make more money by maximizing _____ and minimizing ______.

 

5.     Why is expansion through franchising often seen as more attractive / easier than expansion through company owned stores?

 

6.     Is the market saturated?  Or, is there still room for growth in the mobile dog washing industry?

 

7.     What are the characteristics of a potential franchisee that are required for success?

 

8.     Which franchise would you choose as a potential franchisee, APM, Jim’s, or HydroDog?

 

 

Franchise price

# homes in territory

Price per home

Offer aromatherapy?

Offer blow drying?

Page

APM

 

 

 

 

 

486

Jim’s

 

 

 

 

 

489

HydroDog

 

 

 

 

 

489

 

9.     Should she consider creating additional brands (e.g., sub-branding, brand extensions)?

 

10.  What are the advantages of owning an APM franchise?

           

11.  What potential tensions could exist as franchisees become more profitable and more experienced operating the APM?

 

12.  In any industry, success most often leads to __________.

 

 

13.  What are some issues associated with trying to convert existing independent operators to franchisees?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more