Question : 81. (p. 240) Which of the following an advantage of decentralization? A. It reduces the : 1242262

81. (p. 240) Which of the following is an advantage of decentralization? 
A. It reduces the cost of conducting the research.
B. It increases the quality of the research result.
C. Decentralization ensures that control rests in hands closer to the market.
D. Respondents give more accurate information when the research is carried out by a local researcher.
E. Comparatively fewer government restrictions are placed on a research which is conducted by a local researcher.

82. (p. 240) Which of the following is a disadvantage of decentralized research management? 
A. The accuracy of the information gathered can not be verified.
B. Various international laws restrict decentralized research.
C. It increases the cost of conducting the research.
D. Large-market studies may dominate decisions about global standardization.
E. Decentralized research has higher probability of translational errors.

83. (p. 240) A comprehensive review of the different approaches to multicountry research suggests that the ideal approach is to have: 
A. all research done by a research entity located in the home country.
B. all research done by local research entities in the target country.
C. local researchers in each country, with close coordination between the client company and the local research companies.
D. an international research department that is solely responsible for all research no matter where it might be needed.
E. all research done by a local research entity and then get it verified from a research entity in the target country.

84. (p. 240) One disadvantage of decentralized research management is possible ineffective communications with ____. 
A. field personnel
B. home-office executives
C. customers
D. local agencies
E. foreign agencies

85. (p. 241) The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication? 
A. Company–Agency–Customers
B. Company–Agency–Local Agency–Customers
C. Company–Foreign Agency–Customers
D. Company–Customers
E. Company–Internet–Customers

86. (p. 241) When the information obtained during a marketing research process is analyzed at the multicountry level: 
A. it is checked if the study violates any law followed in the target country.
B. various statistical standardization procedures are used to mitigate response bias.
C. statistical procedures are used to detect and mitigate translational problems.
D. the information is distilled into a format that addresses the client’s objectives.
E. the information is cross checked to ensure accuracy.

87. (p. 241) In the case of Japanese corporate culture, which of the following constitutes a typical significant impediment to averting and responding to a crisis? 
A. Employees like to work on their own rather than in a group.
B. Opinions of all the employees are to be taken into consideration before taking a decision.
C. Decisions are generally taken by lower level employees who directly deal with the problem.
D. It is hard for those lower in the hierarchy to question their superiors.
E. The process of decision making is extremely complex and time consuming.

88. (p. 241) Which of the following statements is true regarding the Japanese corporate culture? 
A. Employees like to work on their own rather than in a group.
B. Opinions of all the employees are to be taken into consideration before taking a decision.
C. Decisions are generally taken by lower level employees who directly deal with the problem.
D. The process of decision making is extremely complex and time consuming.
E. The focus on consensus and group makes it hard to challenge what has been decided.

89. (p. 241) Which of the following countries has hierarchical, relationship-based corporate culture? 
A. America
B. France
C. South Korea
D. Switzerland
E. Australia

90. (p. 242) In Japanese corporate culture, the public, face-saving truth is referred to as ____. 
A. kanban
B. tatemae
C. keiretsu
D. zaibatsu
E. kakemono