Case Study Directions

· Read in your textbook Case #5: Lululemon Athletica, Inc. in 2017: Is the Company on the Path to Becoming a High Performer Again?

· Write a 5–7 page paper answering the questions below.

· At least 2 references of an academic or scholarly source is required for this case study paper.

· Use APA writing style for in-text citations and each reference source that you use.

· Remember, all wording that is not your own must be cited. 

· Use headings to format the paper (not the questions). Use 12-point Times New Roman font, 1-inch margins, and double-spacing. 

In addition to the above listed requirements, assignments are graded using the Case Study Assignment Rubric included in the online classroom.

Case Study Questions

1.  How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Prepare a five-forces analysis to support your answer.

2.  What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?

3.  What do you see as the key success factors in the market for performance-based yoga and fitness apparel?

4.  What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation?

5.  What are the primary components of lululemon’s value chain?

6.  What are the key elements of lululemon’s strategy going into 2017?

7.  Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?

NO Plagiarism

References must be able to be verified

Class: GEB4891: Strategic Management and Decision Making

Book:  Essentials of Strategic Management: The Quest for Competitive Advantage