Question :
11.CSR reporting an effective means of formal communication to companies : 1318344
11.CSR reporting is an effective means of formal communication to companies as these reports:
a.assist in improving a company’s profitability and competitive position.
b.mainly focus on building corporate reputation.
c.help in fulfilling the moral obligation to the society.
d.help in assessing the actual commitment of the company to responsibility programs.
12.Which of the following companies have the highest risk of failing to deliver on the promises they make in their CR report?
a.Companies that have an effective way of communicating and a good level of process maturity.
b.Companies that have quality communications but a low level of process maturity.
c.Companies that have a good level of process maturity but lack quality communications.
d.Companies that have just started to focus on improving the quality of their processes as well as their communication abilities.
13.“Greenthusiasts” are consumers:
a.for whom green products are attractive only if they are low-priced.
b.who have strong environmental attitudes but do not necessarily reflect their attitudes in actual purchases.
c.for whom environmental issues are a passionate concern.
d.who are aware, concerned, and taking some action.
14.Linda is concerned about environmental issues and the impact of her purchases on the environment. But she is not keen on paying higher prices for green products due to financial constraints. Linda is an example of “_____.”
a.Greenspeaks
b.Greenthusiasts
c.Greensteps
d.Greenwashers
15.Consumers who are aware of the environmental issues, concerned about the environmental impact of products, and take action to bring about change are called “_____.”
a.Greenspeaks
b.Greensteps
c.Greenthusiasts
d.Greenwashers
16.Which of the following factors will mostly affect the purchase of green products by consumers who are committed to buying green products?
a.Shopping convenience
b.Product availability
c.High price
d.Lack of good and reliable information
17.The term “greenwashing” refers to:
a.the policies and practices employed by a firm to reduce the environmental impact of its operations and products.
b.the overblown environmental claims made by a firm to create a false green image.
c.the marketing approach used by a firm to specifically promote its certified environment friendly products.
d.the genuine claims made by a firm regarding its charitable or philanthropic contributions to the society.
18.Lanco foods advertised its products as eco-friendly as they were packaged using recycled material. However, the company was still sourcing raw materials from farmers who were using environmentally hazardous pesticides. These false claims made by Lanco foods while marketing its products is referred to as _____.
a.eco-marketing
b.green trading
c.carbon offsetting
d.greenwashing
19.There are no perfect standards to judge the environmental issues and the impact of products on the environment. Hence companies can avoid criticism centered on greenwashing by:
a.reporting on sustainability performance but avoiding marketing campaigns centered on it.
b.not reporting about their sustainability measures to the public.
c.keeping information regarding the products confidential.
d.ignoring the environmental impact of their operations and products.
20.Curative marketing is considered to be a necessary approach for international marketers as it:
a.focuses on offering quality green products at the right price points.
b.uses marketing capabilities to make up for the past errors with future action.
c.helps to promote their environmental or sustainability behavior.
d.aims to sell their products at competitive prices in international markets.
21.Naira’s, an international clothing brand, has set up a team to analyze the mistakes the company made in understanding the cultural nuances of one of its international markets. The team has been asked to conduct a survey to understand the local culture and to take measures to rectify the mistakes in order to restore the brand image in the market. Naira’s is engaging in _____.
a.creative marketing
b.curative marketing
c.vampire marketing
d.greenwashing
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