41) According to the innovator’s dilemma:
A) the computing power of a microprocessor doubles every 18 months.
B) markets that don’t exist can’t be analyzed.
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate.
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues.
E) innovations are copied soon after they are discovered.
42) Which of the following is not one of Clayton Christensen’s principles of disruptive innovation?
A) Companies depend on customers for resources.
B) Small markets don’t satisfy the growth needs of large companies.
C) Markets that don’t exist can’t be analyzed.
D) Technology supply may not equal market demand.
E) E-commerce activities can be divided into three categories.
43) In every industry, companies are embedded in a(n) ________, which has a cost structure associated with it that dictates the margins needed to achieve profitability.
A) innovator’s dilemma
B) transaction
C) URL
D) value network
E) digital network
44) Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?
A) Companies depend on customers for resources.
B) Small markets don’t satisfy the growth needs of large companies.
C) Markets that don’t exist can’t be analyzed.
D) Technology supply may not equal market demand.
E) A company’s capabilities define its weaknesses.
45) Each network has its own “metrics of value.” For laptop computers this value would include all of the following except:
A) small size.
B) low weight.
C) power consumption.
D) memory capacity.
E) rugged design.
46) “Small markets don’t solve the growth needs of large companies” and “markets that don’t exist can’t be analyzed” are two principles of disruptive innovation. These principles are integral to:
A) the five forces model.
B) the flagship model.
C) strategic intent.
D) the innovator’s dilemma.
E) the innovator’s dream.
47) According to Christensen’s five principles of disruptive innovations, the following statement is not true:
A) companies depend on customers and investors for resources.
B) small markets solve the growth needs of large companies.
C) markets that don’t exist can’t be analyzed.
D) an organization’s capabilities define its disabilities.
E) technology supply may not equal market demand.
48) ________ are online retail operations that allow customers to purchase goods and services.
A) Promotion sites
B) Matrix sites
C) Transfer sites
D) Transaction sites
E) Content sites
49) Web sites can be classified by purpose as represented by the term:
A) matrix sites.
B) international sites.
C) geographic sites.
D) promotion sites.
E) regional sites.
50) Web sites that provide news and entertainment and support a company’s PR efforts are known as:
A) company sites.
B) transaction sites.
C) promotion sites.
D) content sites.
E) cyber sites.
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