Question :
31. What process describes the use of social influence to : 1182044
31. What process describes the use of social influence to cause other people to change their attitudes and behavior?
a) enticement
b) persuasion
c) conversion
d) affectance
32. Central route is to peripheral route as ________.
a) careful is to superficial
b) superficial is to careful
c) right is to wrong
d) error is to correct
33. A local car insurance company advertises their products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company’s insurance. The advertisement does not, however, mention any of the features or costs associated with the product. This company is attempting to earn customers through which path of processing?
a) central-route
b) tertiary-route
c) secondary-route
d) peripheral-route
34. When George Bush said, “Everything in Iraq is going as planned. Trust me, I am the president,” he was using what form of the elaboration likelihood model?
a) under-route processing
b) peripheral route processing
c) central-route processing
d) classic-route processing
35. The advice to “keep it simple stupid” suggests that political and other messages should be simple so that the audience will understand the content without distractions. This is an example of which type of processing suggested by the elaboration likelihood model?
a) under-route processing
b) peripheral-route processing
c) central-route processing
d) classic-route processing
36. Which of the following statements about persuasion is correct?
a) Fast speakers are less persuasive than slow speakers.
b) Arousal of strong emotions, such as fear, is not persuasive if the message includes specific advice about how to produce a positive outcome.
c) People with high self-esteem are more susceptible to persuasion.
d) People who are perceived as honest are more persuasive.
37. Which communicator would likely be the most persuasive?
a) an attractive person who is an expert
b) a moderately attractive person who is an expert
c) an attractive person who has moderate expertise
d) a moderately attractive person who has moderate expertise
38. What is the relationship between expertise and persuasion?
a) Expertise has no effect on persuasion.
b) Nonexperts tend to be the most persuasive.
c) Greater expertise leads to greater persuasion.
d) Communicators with moderate expertise are the most persuasive.
39. Due to the mere exposure effect, people often develop ________ attitudes about something through the ________ route.
a) positive; central
b) negative; central
c) positive; peripheral
d) negative; peripheral
40. Social cognitive neuroscience __________.
a) attempts to understand social cognition by specifying the underlying mental events and their roots in the brain
b) is an oxymoron, because it is impossible to study both a mental and physiological phenomenon simultaneously
c) has demonstrated conclusively that our psychological and physiological processes function independently of each other
d) is a field that has yet to garner any real attention in the scientific community
