Question :
11. Courtney trying to choose which outfit to wear a date. : 1201934
11. Courtney is trying to choose which outfit to wear on a date. As she doesn’t like to wear the same outfit twice in a row, she quickly recalls what she wore on her last date. Her memory of the last date is stored at the _____ level of consciousness.
A. conscious
B. nonconscious
C. preconscious
D. subconscious
12. Cartman is unaware that he is having inappropriate thoughts about killing his friend Kenny. Freud would explain that these thoughts are occurring at the _____ level of consciousness.
A. nonconscious
B. preconscious
C. unconscious
D. conscious
13. In a priming experiment, the word “Chevrolet” is flashed on a computer screen too briefly for viewers to consciously perceive it. The participants in this experiment are likely to
A. have no reaction to the word, because they could not consciously perceive it.
B. recognize a related word (e.g., Ford) more quickly than an unrelated word (e.g., banana) on a test a few seconds later.
C. purchase a Chevrolet the next time they are in the market for a new car.
D. recognize related words quickly if they are in an altered state of consciousness.
14. Anthony is clinically blind because of damage to his visual cortex. Although he cannot see, he is able to guess the color of lights and locate visual targets in experiments because of a condition known as
A. prosopagnosia.
B. visual repression.
C. blindsight.
D. selective blindness.
15. Samira is working on a crossword puzzle. Although she doesn’t realize it, she has seen this crossword puzzle before—she worked on it when it was in a different newspaper some time ago. Samira may end up solving this crossword relatively quickly because of
A. the mere-exposure effect.
B. priming.
C. blindsight.
D. age regression.
16. Jess memorized a list of words. One week later, he was asked to write as many of the words as he could remember, but he could remember only a few of the words. Then Jess was asked to fill in the missing letters of word fragments. Some of the words on this task were from the list he had been asked to memorize a week ago, and some were not. Jess filled in the blanks of the words he had seen a week ago faster and more accurately than words that had not been on the list. This study demonstrates the effect of
A. parallel distributed processing.
B. mnemonics.
C. priming.
D. mental models.
17. The Ju-Ju Bunny Candy Company is trying to decide whether to use subliminal messages placed in movies to boost their sales at refreshment stands. As a consultant to the Ju-Ju Bunny Candy Company, you would advise them to
A. scrap the idea and just go with a regular ad before the movies because subliminal messages have little effect.
B. go ahead with the idea because research suggests that subliminal messages work well.
C. use subliminal messages only during action-adventure films, when the level of cortical arousal is high.
D. use subliminal messages only during adult movies, as children lack the sensitivity to perceive them.
18. After being told that subliminal messages were used in Best Rum ads, John sued the company for influencing his rum buying for the past five years. In this court case, John will most likely
A. lose, because people cannot perceive subliminal stimuli.
B. win, because subliminal stimuli have been shown to affect buying patterns.
C. lose, because subliminal stimuli have only weak effects, if any, and are not likely to affect buying patterns.
D. win if he uses subliminal messages to sway the jury.
19. Research on people’s ability to process information at a subconscious level has shown that
A. people cannot register sensations if they are not consciously attending to a stimulus.
B. learning can occur at a preconscious level but that learning has no effect on behavior.
C. subliminal advertising has a pervasive and long-lasting effect on behavior.
D. any effects that subconscious perception and information processing have on conscious judgments and reactions are relatively short-lived.
20. Chang listens to music by Death Cab for Cutie that is supposed to contain the backward message, “it is fun to read my psychology textbook.” If Chang’s experience is consistent with the research on subliminal messages, how will he be affected?
A. He will be able to quote the message, but he will not read his psychology textbook more.
B. He will not be able to quote the message, but he will read his psychology textbook more.
C. He will be able to quote the message, and he will read his psychology textbook more.
D. He will not be able to quote the message, and he will not read his psychology textbook more.
