41. Allison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. The arguments for investing appeal to logic and rationality. After slowly and carefully considering the presenter’s arguments, Alison finds this person’s idea sounds compelling and decides to invest. This example best demonstrates the _____.
A. peripheral route to persuasion
B. norm of reciprocity
C. central route to persuasion
D. foot-in-the-door technique
42. Central route persuasion _____.
A. involves the use of non-message factors, such as the source’s credibility and attractiveness
B. involves engaging someone thoughtfully with a sound, logical argument
C. involves emotional appeals
D. involves altruism
43. According to _____, people who have first agreed to a small request tend to comply later with a larger request.
A. the foot-in-the-door technique
B. the door-in-the-face-technique
C. the bystander effect
D. the social facilitation effect
44. John is selling magazine subscriptions and chocolates. He asks you whether you are interested in buying some chocolates for $1 and you say yes. When you go to get the money to pay for the chocolates and return to the door, John asks you if you would also like to buy a $25 subscription to a variety of magazines. You feel obligated and agree to buy a magazine subscription. This is an example of _____.
A. social loafing
B. the door-in-the-face technique
C. the foot-in-the-door technique
D. the bystander effect
45. A person on campus walks up to you and asks if you would be willing to wear a ribbon to show support for her cause. Though the ribbon is a bit unattractive, it is small so you agree to wear it. After agreeing to this request, the solicitor then asks you if you would be willing to make a donation of $15. This example best demonstrates the persuasion technique called _____.
A. the foot-in-the-door technique
B. the door-in-the-face technique
C. the norm of reciprocity
D. central route persuasion
46. The advertising committee for a politician is going door to door and asking people to put a big ugly election sign on their lawn. If the people refuse, they ask them if they would consider putting a smaller sign on the lawn. The staff is using _____.
A. the foot-in-the-door technique
B. the door-in-the-face technique
C. the elaboration likelihood model
D. a negative appeal
47. Which of the following key aspects of altruism involves an expression of trust for another person, as well as feelings of obligation and guilt?
A. Self-esteem
B. Generosity
C. Reciprocity
D. Unity
48. Alex regularly gives donations of blood to the Red Cross because he received a life-saving transfusion when he was in a car accident two years ago. His helping behavior is best explained by _____.
A. the concept of reciprocity
B. reciprocal determinism
C. social exchange theory
D. self-perception theory
49. What is the key social emotion involved with altruism?
A. Sympathy
B. Empathy
C. Self-esteem
D. Love
50. The bystander effect is most likely to occur _____.
A. when someone is witnessing an emergency and there are several other people present
B. when someone is witnessing an emergency and no one else is present
C. in emergencies involving racial minorities where there are a large number of bystanders present
D. in memory studies in which bystanders did not remember as much about an emergency as the individual who was the victim
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