Question :
51.Which of the following a goal of market segmentation?
A. To : 1299506
51.Which of the following is a goal of market segmentation?
A. To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
B. To increase participation in shared global conversations by drawing upon shared symbols that include global brands
C. To reduce cultural and economic differences which act as a barrier to the emergence of global trends
D. To standardize products, manufacturing, and the institutes of trade and commerce
E. To increase the costs of value creation and add value by better serving customer needs
52.Which of the following is a reason why firms need to adjust their marketing mix from segment to segment?
A. Different segments exhibit different patterns of purchasing behavior.
B. Each market segment is completely isolated from other market segments.
C. The technology required for standardized production is not yet available.
D. Changing the marketing mix prevents the phenomena of product cannibalization.
E. Consumers of one market segment are completely isolated from those of other segments.
53.Which of the following is true of market segmentation?
A. An important market segment in a foreign country always has a parallel in a firm’s home country.
B. Markets can be segmented only on the basis of geography and demography.
C. The structure of market segments is quite similar across various countries.
D. Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
E. For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.
54.Which of the following is true of a product?
A. A product can be viewed as the focal point of a marketing mix.
B. A product can be viewed as the center of market segmentation.
C. A product can be viewed as a bundle of attributes.
D. A product can be viewed as a forced need or want.
E. A product can be viewed as an object that transcends customer behavior.
55.In terms of the factors affecting product attributes, the impact of _____ is particularly important in foodstuffs and beverages.
A. language
B. nationality
C. religion
D. tradition
E. gender
56.In terms of the influence of cultural differences on product attributes, which of the following is evidence of the trends that Theodore Levitt described?
A. Differences in traditional eating habits
B. Cultural differences due to historical and idiosyncratic reasons
C. Market segments that remained confined to national borders
D. Tastes and preferences becoming cosmopolitan
E. Varying product and technical standards
57.Which of the following is true of the influence of cultural differences on product attributes?
A. Cultural differences have no implications for marketing strategies.
B. Tradition has the least impact on a firm’s marketing strategies.
C. Tastes and preferences of consumers are becoming less cosmopolitan.
D. There is evidence of cultural convergence between the advanced industrial nations of Asia and North America.
E. The impact of tradition is important in foodstuffs and beverages.
58.Firms based in _____ countries tend to build a lot of extra performance attributes into their products.
A. highly developed
B. least developed
C. highly-indebted
D. developing countries
E. agriculture-based
59.Which of the following contradicts Theodore Levitt’s arguments for the globalization of world markets?
A. Consumers in most developed countries do not sacrifice preferred attributes for lower prices.
B. Tastes and preferences are becoming more cosmopolitan due to cultural convergence.
C. Similar product and technical standards across countries help a firm sell the same product worldwide.
D. The emergence of the global youth segment is evidence of market segments that transcend national borders.
E. The structure of market segments is extremely similar in various countries.
60.Which of the following is true of the influence of economic development on consumer preferences?
A. The level of economic development does not impact consumer preferences as much as cultural difference does.
B. Firms based in highly developed countries do not build extra performance attributes into their products.
C. Consumers in less developed nations demand to have extra attributes built into products.
D. Consumers in developed countries are often willing to sacrifice their preferred attributes for lower prices.
E. Consumers in developed nations are willing to pay more for products that have additional features customized to their tastes.
