Question :
61. (p. 13) The _____ an uncontrollable element that can often be misread : 1242044
61. (p. 13) The _____ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.
A. structure of distribution
B. competitive forces
C. economic forces
D. political/legal forces
E. level of technology
62. (p. 14) The _____ and issues abroad are often amplified by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
A. structure of distribution
B. competitive forces
C. economic forces
D. political/legal forces
E. level of technology
63. (p. 14) Which of the following would be the BEST illustration of the “alien status” found in the political and legal arena that sometimes cause problems for international marketers as they attempt to doing business in foreign countries?
A. A company in the U.K. recently purchased Ben & Jerry’s ice cream operations.
B. The Indian government told Coca-Cola that it must reveal its “secret formula” if it wished to continue doing business in India.
C. Richard Branson’s Virgin Cola was not widely accepted in the United States.
D. French Canadians prefer French to English when conducting business in Canada.
E. British Airlines and Japan Airlines join American Airlines to form OneWorld Alliance.
64. (p. 15) The task of _____ is the most challenging and important one confronting international marketers.
A. caring for the environment
B. dealing with politics
C. international standardization
D. cultural adjustment
E. international branding
65. (p. 16) _____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.
A. Standardization
B. Adaptation
C. Segregation
D. Segmentation
E. Projection
66. (p. 16) The primary obstacles to success in international marketing are a person’s _____ and an associated ethnocentrism.
A. regionalism
B. holism
C. self-reference criterion
D. segregation
E. integration
67. (p. 16) _____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
A. Regionalism
B. Holism
C. Self-reference criterion
D. Segregation
E. Xenophobia
68. (p. 16) In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. We do not consciously think about that distance; we just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their own rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.
A. self-space
B. segregation
C. integration
D. space command theory
E. self-reference criterion (SRC)
69. (p. 16) Which of the following is closely related to self-reference criterion?
A. Central tendency
B. Marketing myopia
C. Ethnocentrism
D. Multiculturalism
E. Pluralism
70. (p. 16) Your _____ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.
A. self-space
B. personality
C. demographic character
D. self-reference criterion (SRC)
E. concept of integration
