51.Which of the following is an example of a first-mover advantage?
A. The ability to capture demand by establishing a strong brand name
B. The avoidance of pioneering costs that a later entrant has to bear
C. The increased probability of surviving in a foreign market
D. The opportunity to observe and learn from the mistakes of later entrants
E. The ability to let later entrants ride ahead on the experience curve
52.Which of the following is an example of a first-mover advantage?
A. The ability to build sales volume in the foreign country
B. The avoidance of pioneering costs that a later entrant has to bear
C. The increased probability of surviving in a foreign market
D. The opportunity to observe and learn from the mistakes of late entrants in the foreign market
E. The ability to allow later entrants to the foreign market ride ahead on the experience curve
53._____ arise when the business system in a foreign country is so different from that in a firm’s home market that the enterprise has to devote considerable effort, time, and expense to learning the rules of the game.
A. Sunk costs
B. Variable costs
C. Pioneering costs
D. Opportunity costs
E. Standard costs
54.The liability associated with foreign expansion is greater for foreign firms that:
A. choose to ride on an early entrant’s investments.
B. use countertrade agreements.
C. enter a national market early.
D. ride down the experience curve behind their rivals.
E. avoid pioneering costs.
55.The probability of survival for an international business increases if it:
A. enters a national market after several other foreign firms have already done so.
B. avoids the use of countertrade agreements.
C. enters a national market early.
D. enters a foreign market via turnkey projects.
E. avoids engaging in joint ventures.
56.In terms of an international firm considering foreign expansion, _____ include the costs of promoting and establishing a product offering, and educating customers.
A. Sunk costs
B. Pioneering costs
C. Opportunity costs
D. Intangible costs
E. Standard costs
57.In international business, an advantage of being a late entrant in a foreign market is the ability to:
A. create switching costs that tie customers into products or services.
B. capture demand by establishing a strong brand name.
C. build sales volume and ride down the experience curve before early entrants.
D. ride on an early entrant’s investments in learning and customer education.
E. create a cost advantage over first-movers.
58.Which of the following is true of strategic commitments for an international firm considering foreign expansion?
A. They have a short-term impact.
B. They are frequently subject to change.
C. They fail to have a significant influence on business decisions.
D. They are difficult to reverse.
E. They are made on a day-to-day basis by employees at various levels in an organization.
59.Which of the following is true of the scale of entry into a foreign market for an international firm considering foreign expansion?
A. Small-scale entrants are more likely to capture first-mover advantages.
B. Small-scale entry does not allow a firm to learn about a foreign market.
C. Large-scale entrants are more likely to capture first-mover advantages.
D. Large-scale entrants are more likely to avoid pioneering costs.
E. Small-scale entrants are more prone to risks than large-scale entrants.
60.Which of the following is a disadvantage of large-scale entry into a foreign market?
A. Decrease in a firm’s exposure to the foreign market
B. Difficulty attracting customers and distributors for the product
C. Inability to build rapid market-share irrespective of the scale of entry
D. Limited product acceptance due to the avoidance of potential losses
E. Availability of fewer resources to support expansion in other desirable markets
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