71. (p. 16) Which of the following is true of ethnocentrism?
A. It is the cultural binding force among a diverse employee population in an organization.
B. It is generally a problem when managers from affluent countries work with managers and markets in less affluent countries.
C. American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.
D. Ethnocentrism is the causative factor behind the phenomenon of self-reference criterion.
E. Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.
72. (p. 17) The most effective way to control the influence of ethnocentrism and the SRC is to:
A. reduce interaction with culturally diverse audience.
B. ask for feedback on every possible occasion.
C. recognize their effects on our behavior.
D. learn at least two foreign languages to understand the cultural differences.
E. ask for second opinion in a decision-making scenario.
73. (p. 18) To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following would be the first-step to take to avoid the aforementioned errors?
A. Redefine the problem without the SRC influence.
B. Solve the problem for the optimum business goal situation.
C. Isolate the SRC influence in the problem and examine it carefully to see how it complicates the problem.
D. Define the business problem or goal in home-country cultural traits, habits, or norms.
E. Define the business problem or goal in foreign-country cultural traits, habits, or norms through consultation with natives of the target country.
74. (p. 18) A part of cross-cultural analysis requires understanding of one’s own culture. Why is it surprising that understanding one’s own culture requires additional study?
A. Because self-criticism is not easy to build when studying one’s own culture.
B. Because much of cultural influence on market behavior is at the subconscious level.
C. Because of the complexity of the cultural traits in one’s own country.
D. Because international trade treaties mandate that managers have extensive cultural knowledge of their own country.
E. Because cultural influence on one’s own market behavior is generally undocumented.
75. (p. 18) To be globally aware, an international marketer must have all the following EXCEPT:
A. a tolerance of cultural differences.
B. a knowledge of cultures.
C. a knowledge of history.
D. a knowledge of microeconomics.
E. a knowledge of world market potential.
76. (p. 18) Which of the following BEST exemplifies the tolerance of a globally aware manager?
A. You should be familiar with the leading cultural trends in the world.
B. You have to accept as your own the cultural ways of another.
C. You must allow others to be different and equal.
D. You must be aware of globally accepted culturally standards.
E. You must have undertaken courses in cultural differences.
77. (p. 18) Which of the following will aid a manager in understanding some Latin Americans’ reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?
A. A better understanding of global economic trends.
B. A deeper understanding of world market potential.
C. A tolerance toward cultural differences.
D. An understanding of microeconomics.
E. A historical perspective.
78. (p. 19) Which of the following is an obvious strategy organizations should use to build global awareness into organizations?
A. Establish subsidiaries in culturally diverse countries, thus leading to inter-cultural communication.
B. Select individual managers specifically for their demonstrated global awareness.
C. Recruit managers from other nations to increase diversity.
D. Organize foreign trips for managers to improve their understanding.
E. Increase mix of diversity in the employee profile of the organization.
79. (p. 19) Which of the following is the most effective way to achieve organizational global awareness?
A. Establish regular awareness campaigns across the organization.
B. Organize employee trips to foreign cultures to increase their sensitivity.
C. Increase the diversity mix of the employee profile.
D. Have a culturally diverse senior executive staff or board of directors.
E. Promote social networking as a means to improve inter-cultural communication.
80. (p. 19) Which of the following organizations seem better equipped for internationalization?
A. A firm that has more than two liaison offices in foreign countries
B. A firm that has a production capacity that is much greater than home market demand
C. A firm that has more than three production facilities in the home market
D. A firm that has a culturally diverse employee profile
E. A firm that has experienced increased profits in home market for three consecutive years
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