In the realm of marketing, a successful branding strategy is one of the most important contributors to organizational success. A solid branding strategy can help add visibility and credibility to a company’s products.

Similarly, nurse-scholars can build a personal brand to add visibility and credibility to their work. You can begin building your brand by developing and maintaining an academic portfolio. Such an activity can help share the results of your efforts and contribute to your success. This week’s Discussion asks you to consider and share strategies for building your portfolio.

To Prepare:

• Reflect on strategies that you can pursue in developing portfolios or portfolio elements that focus on academic achievements.
• Review one or more samples from your own research of resources focused on portfolio development.

By Day 3

Post an explanation of at least two strategies for including academic activities and accomplishments into your professional portfolio.

Support main post with 3 of more current, credible sources and cite source within content of posting and on a reference list in proper APA.

By Day 6

Respond to at least two of your colleagues on two different days, by offering additional ideas regarding academic achievements to include or offering alternative ways of presenting the current achievements.

Be sure to offer support from at least 2 current, credible sources in each required response to classmates’ main post and cite per APA.