Question :
61. (p. 342) Which of these phases provides the marketer with the basic : 1242085
61. (p. 342) Which of these phases provides the marketer with the basic information necessary to evaluate the potential of a proposed country market and identify problems that would eliminate the country from further consideration?
A. Standardization of the marketing mix
B. Implementation and control
C. Developing the market plan
D. Preliminary analysis and screening
E. Defining market segments and adapting the marketing mix accordingly
62. (p. 343) Which of the following is a question that is not likely to be generated by Phase 2 of the international planning process?
A. Are there identifiable market segments that allow for common marketing mix tactics across countries?
B. Which cultural adaptations are necessary for successful acceptance of the marketing mix?
C. Will adaptation costs allow profitable market entry?
D. Which environmental adaptations are necessary for successful acceptance of the marketing mix?
E. Which country market to make a market investment in?
63. (p. 343) Phase 3 of the international planning process, begins with:
A. the creation of a management performance guide.
B. the selection of an action program.
C. conducting a situation analysis.
D. developing a list of home-country constraints.
E. exploration of the distribution option including logistics and channels.
64. (p. 343-344) John Deere Tractor Company has just completed a marketing plan for entering South Africa. Included in this plan is the establishment of what is to be done, by whom, how it will be done, and when. Which of the following phases of the international planning process has John Deere planners just completed?
A. Phase 1
B. Phase 2
C. Phase 3
D. Phase 4
E. Phase 5
65. (p. 343) Pizza Hut has recently decided on the mode of entry to a particular market. In which phase of the planning process is Pizza Hut currently in?
A. Preliminary analysis
B. Defining market segment
C. Developing the marketing plan
D. Implementation and control
E. Standardization of the marketing mix
66. (p. 344) If Phase 3 of the international planning process is successfully completed, which of the following will generally occur next in the planning process cycle?
A. The objectives and goals phase
B. The budget phase
C. The action program(s) phase
D. The implementation and control phase
E. The communication phase where advertising and promotion are emphasized
67. (p. 344) _____ is/are classified on the basis of equity or nonequity requirements of each type.
A. Modes of entry to a foreign market
B. Modes of selection of a product
C. Modes of selection of a country
D. Modes of selection of a marketing mix
E. Different barriers to market entry
68. (p. 344) If a company would “just like to get its feet wet” in the international marketing arena, which of the following methods is generally used?
A. Modest exporting
B. Importing
C. Licensing
D. Franchising
E. Direct selling
69. (p. 344) A company has four different modes of foreign market entry. Which of the following would NOT be among those modes?
A. Exporting
B. Nonequity importing
C. Contractual agreements
D. Strategic alliances
E. Direct foreign investment
70. (p. 344) Which of the following modes of foreign market entry requires the most amount of equity and, therefore, the most risk?
A. Exporting
B. Importing
C. Contractual agreements
D. Strategic alliances
E. Direct foreign investment
