Question : 71) After four years of product development, Procter & Gamble : 1353401

 

71) After four years of product development, Procter & Gamble recently introduced a new, improved disposable diaper. Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers. What kind of innovation do the new diapers represent?

A) platform-based innovation

B) dynamically continuous innovation

C) discontinuous innovation

D) continuous innovation

E) none of the above

72) Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product per se; rather, the diapers are being marketed as an alternative to regular Pampers. What type of innovation do Pampers Rash Guard diapers represent?

A) a continuous innovation

B) a dynamically continuous innovation

C) a discontinuous innovation

D) a platform-based innovation

E) none of the above

73) Motorola’s failed Iridium venture was a global satellite telephone network designed to allow users to make or receive calls anywhere on the globe using handsets that are somewhat bigger than typical cellular phones. What type of innovation did Iridium represent?

A) a continuous innovation

B) a dynamically continuous innovation

C) a discontinuous innovation

D) a platform-based innovation

E) none of the above

74) By definition, a ________ requires a large amount of learning on the part of users and typically creates new markets and consumption patterns.

A) continuous innovation

B) dynamically continuous innovation

C) discontinuous innovation

D) platform-based innovation

E) new and improved innovation

75) In Chinese markets, Nike had a problem using the “Just Do It” attitude which was not found to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to:

A) Chinese do not wear running shoes.

B) ingrained Chinese values which respect authority.

C) Chinese athletes use Nike shoes.

D) “Just do it” in Chinese has a negative connotation.

E) parents do not want their children to see such ads.

76) The challenges in bringing the Smart across Atlantic include all of the following except:

A) the euro’s strength relative to dollar.

B) DaimlerChrysler merger ended.

C) Smart was under the ownership of DaimlerChrysler.

D) Smart was under the ownership of Daimler AG.

E) distribution and promotion critical to a successful U.S. launch.

77) Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?

A) Procter & Gamble

B) Colgate

C) Kao

D) Unilever

E) Seagram

78) The corporate development team at Virgin evaluates more than a dozen proposals each day from outside and within the company. When assessing new-product ideas, they look for all of the following except:

A) synergy with existing Virgin products.

B) pricing and return on investment.

C) marketing opportunities.

D) if the idea “uses or abuses” the Virgin brand.

E) aesthetic attributes of competitors products.

79) In the summer of 2006, it was announced that the company’s Smart car would be offered for sale in the United States. Which global company was responsible for bringing the Smart car to market?

A) Swatch

B) Volkswagen

C) Nissan

D) Ford

E) DaimlerChrysler

80) Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon and financed by John Deere. All of the following problems were encountered by Suzlon except:

A) wind energy cracked a turbine blade and broke off a tower in Illinois.

B) cracks were found on more than 60 blades on turbines run by Deere.

C) Suzlon was battling product reliability and durability problems.

D) Suzlon faced a cash crunch.

E) policymakers in many parts of the world supported Suzlon.

 

 

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more