Question : 91._____ refer(s) to the extent to which the place of : 1299510

91._____ refer(s) to the extent to which the place of manufacturing influences product evaluations.  

A. Noise levels

B. Country of origin effects

C. Source effects

D. Push strategies

E. Pull strategies

92.According to research, when do consumers usually use the country of origin as a cue when evaluating a product?  

A. When a firm tries to deemphasize its foreign origins

B. When consumers lack detailed knowledge of a product

C. When an advertising campaign stresses the positive performance attributes of a product

D. When a limited number of messages compete with each other for consumers’ attention

E. When a firm resorts to personal selling instead of mass media advertising

93.In the context of barriers to international communication, _____ refer(s) to the amount of other messages competing for a potential consumer’s attention.  

A. alternative signals

B. source effects

C. noise

D. channel effects

E. country of origin effects

94.In terms of communication strategy, in highly developed countries such as the United States:  

A. noise is extremely high.

B. source effects are always positive.

C. country of origin effects are not applicable.

D. cultural barriers do not exist.

E. pull strategies are more important than push strategies.

95.Which of the following is true of barriers to international communication?  

A. Noise tends to increase the probability of effective communication.

B. Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.

C. Many international businesses try to promote positive source effects by deemphasizing their foreign origins.

D. Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.

E. Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.

96.Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?  

A. Visual merchandising

B. Pull strategy

C. Push strategy

D. Copy testing

E. Standardized advertising

97.Which of the following communication strategies relies primarily on mass media advertising as opposed to personal selling?  

A. Telemarketing

B. Pull strategy

C. Push strategy

D. Customized advertising

E. Point-of-purchase advertising

98.Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a(n) _____ strategy.  

A. push

B. international

C. lag

D. pull

E. exclusive distribution

99.Firms that sell _____ favor a push strategy. Direct selling allows these firms to educate potential consumers about the features of their product.  

A. professional services

B. food grains

C. consumer products

D. industrial products

E. standardized products

100.Which of the following allows a firm to educate potential consumers about the features of a product?  

A. Direct selling

B. Mass media advertising

C. Pull strategy

D. Standardized advertising

E. Lag strategy