Unit 5: pr assignment | Marketing homework help

Uncategorized

Directions

Reality TV shows often seems staged but is some instances you really can’t make up some of the things that are presented. Some of the more popular shows have focused on restaurants and the issues they face for daily survival in a highly competitive environment. For this assignment we enjoy our own version of “Restaurant: Impossible” as you analyze the following case to determine the underlying public relations issues as you attempt to answer the question of CAN THIS RESTAURANT BE SAVED?

If there is any one industry in which word-of-mouth can do great damage in a hurry, that industry would be food service, especially restaurants. A single round of food poisoning can drive away customers for months. Any tale of contamination or unsanitary conditions that circulates in a local community creates a major crisis for a restaurant owner.

Juan and Bonita Gonzales knew the risks when they opened their new restaurant, The Mexican Villa, in a small shopping center in North Canton, Ohio. With the recent wave of Mexican immigrants to the area, two other successful Mexican restaurants had opened across town. The couple believed that if they provided high-quality food in a pleasant atmosphere, their restaurant could succeed.

The business opened in the fall of 2007. First-year sales were better than expected. A mixture of Hispanic and Caucasian customers regularly dined at The Mexican Villa. The restaurant had two distinct serving areas: the dining room and the cantina. In the dining room, authentic Mexican music played softly in the background. There was plenty of room between tables. The floors were carpeted and clean. Servers were dressed in bright colored clothing and were carefully trained to be pleasant, efficient, and helpful. In the cantina, the music was louder. The floors were tile. Smoking was permitted in a bar-type atmosphere. Television sets were tuned to sports programs. In both areas, customers were quickly greeted and served salsa and chips at no charge. The menu was the same for both areas.

Both the cantina and the dining room had regular customers who ate at the Villa as often as once a week. The Villa also had a strong lunch business, where a lighter menu with lower prices was featured. The restaurant was near a business district and shopping center, which provided access to many potential lunch guests.

The crisis occurred after The Mexican Villa had been open for 15 months. In the spring of 2009, one of the Villa food preparers contracted an infectious case of hepatitis. Hepatitis is highly contagious and dangerous. The local health authorities discovered the problem and forced the Villa to close for seven days. Word was sent out in the newspaper, on the radio, and on the local television news that anyone who had eaten at the Villa in the past two weeks should contact the government health authorities to be tested. Word spread quickly through North Canton about the episode, both in the Spanish-speaking community and to other groups.

Fortunately, no one was infected. The employee had worn protective gloves while preparing food. The safety precautions used at the restaurant had kept the disease from spreading to others.

Juan and Bonita had a limited budget for advertising. Once the news stories had run, the media quickly lost interest. It was impossible for the couple to capture the same audience to tell people that the health crisis had passed. The number of customers who returned after the weeklong closure dropped dramatically. Sales had been down for more than a month. The couple began to wonder if people would ever come back.

You are to write a 3 to 5 page paper addressing this public relations nightmare for your client. Please use the following key points to direct your analysis:

What kinds of public relations tactics should be used to help The Mexican Villa?
Is there any kind of cause-related or event marketing program that might bring people back to the restaurant?
Do you believe The Mexican Villa can be saved, or is it a lost cause? Why?

You are expected to appropriately cite all references and to use APA writing style guidelines.

The body of your paper (not including title page, reference list, tables or illustrations) will be 3-5 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified.

Please be sure to cite other’s ideas and not to claim other’s work as your own through lack of citation.

Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.

Continue to order Get a quote

July 1, 2023

Please use the following articles, professor feedback, rubric and attached PowerPoint

Assignment: Evidence-Based Capstone Project, Part 6: Disseminating Results

The dissemination of EBP results serves multiple important roles. Sharing results makes the case for your decisions. It also adds to the body of knowledge, which creates opportunities for future practitioners. By presenting results, you also become an advocate for EBP, creating a culture within your organization or beyond that informs, educates, and promotes the effective use of EBP.

To Prepare:

Review the final PowerPoint presentation you submitted in Module 5, and make any necessary changes based on the feedback you have received and on lessons you have learned throughout the course.
Consider the best method of disseminating the results of your presentation to an audience.

To Complete:

Create a 5-minute, 5- to 6-slide narrated PowerPoint presentation of your Evidence-Based Project.

Be sure to incorporate any feedback or changes from your presentation submission in Module 5.
Explain how you would disseminate the results of your project to an audience. Provide a rationale for why you selected this dissemination strategy.

Articles

Membrive-Jiménez, M. J., Pradas-Hernández, L., Suleiman-Martos, N., Vargas-Román, K., Cañadas-De la Fuente, G. A., Gomez-Urquiza, J. L., & De la Fuente-Solana, E. I. (2020). Burnout in Nursing Managers: A Systematic Review and Meta-Analysis of Related Factors, Levels and Prevalence. International Journal of Environmental Research and Public Health, 17(11). https://doi-org.ezp.waldenulibrary.org/10.3390/ijerph17113983

Chiara Dall’Ora, Jane Ball, Maria Reinius, & Peter Griffiths. (2020). Burnout in nursing: a theoretical review. Human Resources for Health, 18(1), 1–17. https://doi-org.ezp.waldenulibrary.org/10.1186/s12960-020-00469-9

Adams, A., Hollingsworth, A., & Osman, A. (2019). The Implementation of a Cultural Change Toolkit to Reduce Nursing Burnout and Mitigate Nurse Turnover in the Emergency Department. JEN: Journal of Emergency Nursing, 45(4), 452.

Suleiman-Martos, N., Gomez-Urquiza, J. L., Aguayo-Estremera, R., Cañadas-De La Fuente, G. A., De La Fuente-Solana, E. I., & Albendín-García, L. (2020). The effect of mindfulness training on burnout syndrome in nursing: A systematic review and meta-analysis. Journal Of Advanced Nursing. https://doi-org.ezp.waldenulibrary.org/10.1111/jan.14318

Professor's Feedback

Nice title slide.

Slide 2: "They aspire..." "Their vision...." "Their mission...." WHO is "they/their"?

The current problem is not completely defined. There are no notes pages. Scope of the problem is not clearly defined. There are only two sources listed-what about the four studies that should be critiqued here?

For the tables, share results not process. What did you learn about your topic specifically from the tables? This is the evidence to support the change you want to make.

The elements required are incomplete. Be sure to review the rubric each week, and to fully describe and discuss as required. Thanks for your hard work this week. I appreciate your efforts. I look forward to more information next week.

RUBRIC

Part 6: Disseminating Results

Create a 5-minute, 5- to 6-slide narrated PowerPoint presentation of your Evidence-Based Project:

· Be sure to incorporate any feedback or changes from your presentation submission in Module 5.
· Explain how you would disseminate the results of your project to an audience. Provide a rationale for why you selected this dissemination strategy.--

Levels of Achievement:Excellent 81 (81.00%) - 90 (90.00%)The narrated presentation accurately and completely summarizes the evidence-based project. The narrated presentation is professional in nature and thoroughly addresses all components of the evidence-based project.

The narrated presentation accurately and clearly explains in detail how to disseminate the results of the project to an audience, citing specific and relevant examples.

The narrated presentation accurately and clearly provides a justification that details the selection of this dissemination strategy that is fully supported by specific and relevant examples.

The narrated presentation provides a complete, detailed, and specific synthesis of two outside resources related to the dissemination strategy explained. The narrated presentation fully integrates at least two outside resources and two or three course-specific resources that fully support the presentation.Good 72 (72.00%) - 80 (80.00%)The narrated presentation adequately summarizes the evidence-based project. The narrated presentation is professional in nature and adequately addresses the components of the evidence-based project.

The narrated presentation accurately explains how to disseminate the results of the project to an audience; some specific examples may be provided.

The narrated presentation accurately provides a justification for the selection of this dissemination strategy and may be supported by specific examples.

The narrated presentation provides an accurate synthesis of at least one outside resource related to the dissemination strategy explained. The narrated presentation integrates at least one outside resource and two or three course-specific resources that may support the presentation.Fair 63 (63.00%) - 71 (71.00%)The narrated presentation vaguely, inaccurately, or incompletely summarizes the evidence-based project. The narrated presentation may be professional in nature and somewhat addresses the components of the evidence-based project.

The narrated presentation inaccurately or vaguely explains how to disseminate the results of the project to an audience; inaccurate or vague examples may be provided.

The narrated presentation inaccurately or vaguely provides a justification for the selection of this dissemination strategy and may be supported by inaccurate or vague examples.

The narrated presentation provides a vague or inaccurate synthesis of outside resources reviewed related to the dissemination strategy explained. The response minimally integrates resources that may support the presentation.Poor 0 (0.00%) - 62 (62.00%)The narrated presentation vaguely and inaccurately summarizes the evidence-based project or is missing. The narrated presentation is not professional in nature and inaccurately and incompletely addresses the components of the evidence-based project or is missing.

The narrated presentation vaguely and inaccurately explains how to disseminate the results of the project to an audience, no examples are provided, or it is missing.

The narrated presentation vaguely and inaccurately provides a justification for the selection of this dissemination strategy, no examples are provided, or it is missing.

The narrated presentation provides a vague and inaccurate synthesis of outside resources reviewed related to the dissemination strategy explained or is missing. The presentation fails to integrate any resources to support the presentation.

Written Expression and Formatting—Paragraph Development and Organization:

Paragraphs make clear points that support well-developed ideas, flow logically, and demonstrate continuity of ideas. Sentences are carefully focused—neither long and rambling nor short and lacking substance. A clear and comprehensive purpose statement and introduction is provided which delineates all required criteria.--

Levels of Achievement:Excellent 5 (5.00%) - 5 (5.00%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity.

A clear and comprehensive purpose statement, introduction, and conclusion is provided which delineates all required criteria.Good 4 (4.00%) - 4 (4.00%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity 80% of the time.

Purpose, introduction, and conclusion of the assignment is stated yet is brief and not descriptive.Fair 3.5 (3.50%) - 3.5 (3.50%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity 60–79% of the time.

Purpose, introduction, and conclusion of the assignment is vague or off topic.Poor 0 (0.00%) - 3 (3.00%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity less than 60% of the time.

No purpose statement, introduction, or conclusion was provided.

Written Expression and Formatting—English Writing Standards:

Correct grammar, mechanics, and proper punctuation.--

Levels of Achievement:Excellent 5 (5.00%) - 5 (5.00%)Uses correct grammar, spelling, and punctuation with no errors.Good 4 (4.00%) - 4 (4.00%)Contains a few (one or two) grammar, spelling, and punctuation errors.Fair 3.5 (3.50%) - 3.5 (3.50%)Contains several (three or four) grammar, spelling, and punctuation errors.Poor 0 (0.00%) - 3 (3.00%)Contains many (five or more) grammar, spelling, and punctuation errors that interfere with the reader’s understanding.