3-5 Pages, Times New Roman Font, Double Spaced 

Read the case:  Airbnb: What’s Next? Prioritizing opportunities in Southern Europe  (ATTACHED) and complete the case analysis.  
 

Discuss the following: 

1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research; 

2) make thorough recommendations on how the issues should be handled; 

3) provide a justification for the recommendations. 

The case analysis should be  approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the  brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to  the same target market and/or alternative markets? Please do not limit  yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).

Strategic recommendations should be measurable and  broad enough to encompass the direction of the brand for at least 5 years. At the same time, the analysis should explain in detail the  logic and process behind implementing such initiatives.