Multiple Choice Questions
41.Which of the following has reduced as a result of globalization?
A. Volume of goods and services crossing national borders
B. Foreign exchange transaction
C. Procuring product inputs from all over the world
D. Differences in material culture between national economies
E. Deregulation of markets
42._____ refers to the shift toward a more integrated and interdependent world economy.
A. Forward integration
B. Mass customization
C. Globalization
D. Commercialization
E. Vertical integration
43.Which of the following statements is true regarding the globalization of markets?
A. As a result of the globalization of markets, tastes and preferences of consumers in different nations are beginning to differ more.
B. By offering the same basic product worldwide, firms fail to create a global market.
C. There still exist significant differences among national markets along many relevant dimensions, including distribution channels, culturally embedded value systems, and legal regulations.
D. The most global of markets are not typically markets for industrial goods and materials, but markets for consumer products.
E. A company has to be the size of a multinational giant, such as Citigroup or Coca-Cola, to facilitate, and benefit from, the globalization of markets.
44.Automobile companies promote different car models in different countries depending on a range of factors such as demographics, local taste, local fuel costs, income levels, traffic congestion, and cultural values. This most likely demonstrates that:
A. significant differences still exist among national markets.
B. cultural diversity has been replaced by global uniformity.
C. the global market is less complex than national markets.
D. a company does not have to be the size of a multinational giant to facilitate, and benefit from, the globalization of markets.
E. the social norms in a country do not affect purchase decisions of consumers.
45.Which of the following is most likely to be the best suited product for a global market?
A. Microprocessors
B. Fast food like hamburgers
C. Clothes and accessories
D. Bank and other personal services
E. Household furnishings
46.Which of the following statements best supports the claim that greater uniformity replaces diversity in the context of global markets?
A. Differences in business systems and legal regulations, lead companies to customize their marketing strategies, product features, and operating practices to best match conditions in a particular country.
B. As rival global firms follow each other across countries, they bring with them their brand names, products, and marketing strategies from other national markets, thus creating homogeneity across markets.
C. Truly innovative companies succeed by developing products that serve specific needs of the local markets.
D. The volume of goods, services, and investment crossing national borders has expanded at a slower rate than world output for more than half a century.
E. The most global of markets are not typically markets for consumer products as significant differences in consumer tastes and preferences still exist among national markets.
47.Globalization results in a greater degree of _____ across markets than would be present otherwise.
A. regulatory control
B. diversity
C. homogeneity
D. administrative barrier
E. communism
48.The _____ refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors such as labor, energy, land, and capital.
A. globalization of markets
B. augmentation of products
C. amplification of production
D. globalization of production
E. capitalization of markets
49.Which of the following best illustrates the globalization of production?
A. Daily Diamonds Inc. buys diamonds from South Africa and exports them to India for the cutting process.
B. Evan Swan, a U.S. based fashion designer, is planning to open a flagship store in China to serve the Asian market.
C. Uncle Crab, a UK fast food chain, has been serving customers worldwide through its franchises.
D. Silver Unicorn Inc. uses sales personnel from the respective host country to sell its products and services.
E. Pizza Gallery, an Italian pizza chain, customizes its pizzas and pastas to suit the tastes of its American and Australian customers.
50.West Electronic Corporation sources goods and services for its electronics products from different locations around the globe in an attempt to take advantage of differences in the cost and quality of labor and land. This practice demonstrates the:
A. globalization of production.
B. localization of markets.
C. increasing differences in tastes and preferences of consumers across the world.
D. nationalization of private enterprises.
E. rise of communism throughout the globe.
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