Question :
31) The efforts of global companies to reach low-income consumers : 1353344
31) The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting. Market segmentation represents:
A) targeting prospective customers.
B) finding customers who can respond to advertisement.
C) promoting products and services internationally.
D) identifying customers who can help in promoting products.
E) an effort to identify and categorize customers based on common characteristics.
32) When identifying global market segments, a fundamental guiding principle should be the need to determine:
A) shared demographic characteristics.
B) similar languages.
C) similar needs and buying behavior.
D) similar ethnic backgrounds.
E) similar geographic regions.
33) Demographic segmentation is based on measurable characteristics of populations which includes all of the following examples except:
A) Asia is home to 500 million consumers aged 16 and younger.
B) India has more than half of the population younger than 25.
C) Consumers buying Porsche would like to be noticed.
D) The United States is home to 28.4 million foreign-born residents with combined income of $ 233 billion.
E) In EU, the number of consumers aged 16 and under is rapidly approaching consumers aged 60.
34) Global marketing authority, Theodore Levitt, has noted that many ethnic and regional foods—sushi, for example—are enjoying popularity in many countries of the world. This observation is known as:
A) the pluralization of consumption.
B) the ethnicitization of consumption.
C) the democratization of consumption.
D) the sophistication of consumption.
E) the domestication of consumption.
35) A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts “conventional” versus “unconventional” wisdom. An example of unconventional wisdom is:
A) since per capita income in India is about $1,420, assuming that all Indians have low incomes.
B) assuming that consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
C) assuming that there is a presence of a higher-income middle-class segment in India.
D) assuming that the potential Indian customer base for a McDonald’s is larger than the size of entire developed countries.
E) assuming that there is no running water and electricity in India.
36) The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except:
A) demographics.
B) polycentrics.
C) behavioral characteristics.
D) benefits sought.
E) psychographics.
37) Based on 2011 projections, the top ten nations ranked by per capita income does not include:
A) the United States.
B) Japan.
C) Russia.
D) Spain.
E) Italy.
38) Ericsson, IKEA, Saab, and other companies based in Sweden have looked beyond their borders for significant growth market because:
A) Sweden has high total annual income.
B) Sweden has low total annual income.
C) Sweden has a smaller population.
D) Sweden is land locked geographically.
E) Sweden has relaxed export policies.
39) The concentration of income in the high-income and large-population countries means that a company can be “global” by targeting buyers in:
A) just 50 countries.
B) just 20 countries.
C) just 10 or fewer countries.
D) just 30 countries.
E) none of the above
40) A global segment is referred to as “global elite” which includes:
A) people between the ages of 12 and 19.
B) affluent, well-traveled persons.
C) graying population.
D) technology professionals.
E) persons having power.