BUSI-400-Case-Study-FreshDirect
Case Exercise: FreshDirect
The following questions are based on key symptoms (both favorable and unfavorable) of FreshDirect and underlying causes that affect key symptoms as they are observed in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1).
Before beginning this exercise, you will need to read the FreshDirect case.
Case Study: FreshDirect
Key Symptoms 1
Please answer the following multiple choice questions.
1. Customers had to rely on FreshDirect to select the food for them. How appealing was this arrangement to customers?
multiple choice 1
2. How did the community group South Bronx United react to FreshDirect’s move from Long Island City to the Bronx?
multiple choice 2
3. Where did FreshDirect consider relocating its operational hub and headquarters?
multiple choice 3
4. How did FreshDirect deliver to customers in urban areas?
multiple choice 4
5. According to the case, who were the potential competitors in the online grocery business?
multiple choice 5
Underlying Causes 1
Please answer the following multiple choice questions.
1. Why were some customers not happy about FreshDirect selecting the food for them?
multiple choice 1
2. Why did the community group South Bronx United challenge FreshDirect’s move from Long Island City to the Bronx?
multiple choice 2
3. How did FreshDirect’s sales mix contribute their success?
multiple choice 3
4. Why were urban dwellers more attracted to FreshDirect’s home delivery?
multiple choice 4
5. Why were traditional grocery stores viewed as key potential competitors?
multiple choice 5
Please answer the following short essay question. Note: Your instructor will need to manually grade these questions.
1. What realistic solutions can FreshDirect implement to withstand the competition it faces from both traditional grocery stores (including Whole Foods and Trader Joe’s) and other online grocery stores? How do these solutions fit into the current actions of the company?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more