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The purpose of this assignment is to create a proposal for a project in an area of interest. This project should comprise three to five pages.
A proposal will usually contain the following sections or slots:
A good proposal should anticipate (and answer) a reader’s objections, questions, and reservations. You need to think through what you are proposing to the funder. Instead of believing that your reader will be eager to read your proposal and grateful for your solution to a problem, it’s better to presume that the potential funder would find it much more justifiable to choose one of your competitors. Proposals frequently don’t win jobs as much as they clinch or lose them.
Prepare a flow chart for the structure of your proposal that follows the steps below. A proposal isn’t a collection of discrete elements. It is a highly integrated, coherent argument that happens to be segmented for a reader’s convenience. All the steps connect intimately with each other.
If you will be chiefly responsible for implementing a proposal, then your credibility is an important factor in persuading readers to respond in the desired way. To convince them that you are a ‘person of substance’, you should address the following points: qualifications, track record, sound knowledge and deep understanding of your area of proposed investigation, and technical and managerial competence. Remember, there is no substitute for substance.
Proposals are generally significant documents, often dealing with large amounts of money. Therefore, their style and tone should be clear, concise, serious, and considered. However, this does not mean that you should lapse into pomposity or wordiness in an effort to sound ‘impressive’. In particular, you should avoid the following: an unprofessional appearance, such as obvious and offensive ‘cut-and-paste’; poor logic and organisation; more focus on the writer than on the reader’s organisation; fuzzy, overly complex, inadequate, or seemingly irrelevant research; unrealistic promises; unjustified claims; specialised or inaccessible jargon; wordiness; unnecessary repetition; vagueness; and lengthy sentences and paragraphs.
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