31) The cultural environment of a country is best defined by which characteristics?
A) standard of living and stage of economic development
B) production process and standards of measurement
C) attitudes, beliefs, and values
D) degree of nationalism and economic community membership
E) fast food culture and slow food culture
32) Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald’s because the company sells hamburgers in many countries. Which of the following describes your friend?
A) “vegetarianism” represents a value, “dislike McDonald’s” represents an attitude
B) “vegetarianism” represents an attitude, “dislike McDonald’s” represents a value
C) “vegetarianism” and “dislike McDonald’s” both represent an attitude
D) “vegetarianism” represents a value, “dislike McDonald’s” represents a belief
E) “vegetarianism” and “dislike McDonald’s” both represent values
33) There is nothing inherently “good” or “bad” about any color of the spectrum and all associations and perceptions regarding color arise from culture. Which of the following statements is not true?
A) Red is a popular color in most parts of the world.
B) Red color is associated with “active,” “vibrant,” and “emotional.”
C) Red color is preferred in many countries since it is the color of blood.
D) Red color is highly preferred in some African countries.
E) Red color is tied to the traditions of viticulture and winemaking.
34) The use of this color dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations all worked with the color, which is now associated with royalty and divinity.
A) Red
B) Green
C) Blue
D) Orange
E) Brown
35) Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino’s Pizza, the world’s largest pizza-delivery company, pulled out of Italy because:
A) tomato sauce was too bold and competed with Italian products.
B) people did not like to eat at home.
C) Italians perceived its products to be “too American.”
D) Italians wanted more toppings on thick crust.
E) Italians did not like anyone else to use the name pizza.
36) While some food preferences remain deeply embedded in culture, there is plenty of evidence that global dietary preferences are converging. Examples of such a change can be predicted from:
A) the popularity of Domino’s Pizza in Italy.
B) the preference for local hamburgers from a local chain, Jollibee’s, in the Philippines.
C) the growing number of McDonald’s restaurants globally.
D) the increased sales of soups and noodles in Thailand.
E) popularity of Chinese foods in Taiwan.
37) As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods is predicted.
A) French artistic foods
B) American fast foods
C) Chinese retail foods
D) Indian spicy foods
E) Mexican spicy foods
38) American Nancy McKinstry recently became the new CEO at Dutch publisher Wolters Kluwer. As Ms. McKinstry noted, she had to drop the word “aggressive” in describing her strategic plan to company managers. She said, “I learned that the word has a negative connotation to a lot of Europeans. I was coming across too hard, too much of a results-driven American to the people. I needed to get on board so I started describing our strategy as ‘decisive’ and that made all the difference.” Which of the following grammar topics is the critical element in this passage?
A) syntax
B) semantics
C) morphology
D) phonology
E) semiotics
39) An intern from the United Kingdom was working in an American software company during summers. One day her boss gave her a memo asking her to post it, with the intention of having it put on the bulletin board. To her boss’s surprise the letter was mailed by the intern since the word “post” means “mail” in British English. In communication terms this error can be attributed due to:
A) syntax.
B) phonology.
C) morphology.
D) semantics.
E) semiotics.
40) Linguists have divided the study of languages into four main areas. The system of word formation is referred to as:
A) syntax.
B) phonology.
C) morphology.
D) semantics.
E) semiotics.
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