Question : 71) Which of the following a key attribute of the : 1283670

71) Which of the following is a key attribute of the low-cost leadership strategy?

A) providing unique add-ons to supplement the products or services

B) focusing on a specific market segment

C) optimizing the value chain by eliminating unwanted costs

D) offering products and services with superior qualities

72) Southwest Airlines offers better fares compared to most of its competitors. This helps the company attract customers who care for economic travelling. Which of the following strategies is being used by Southwest Airlines?

A) product differentiation

B) focused strategy

C) focused differentiation

D) low-cost leadership strategy

73) Which of the following is essential if an organization has to follow a low-cost leadership strategy?

A) market leadership on product quality

B) relentless search for ways to reduce operating expenses

C) product differentiation to distinguish itself from competitors

D) focus on a segment or sector of the market

74) Which of the following statements describes the product differentiation strategy?

A) special features for which customers are willing to pay more

B) products sold in more than one market at different price levels

C) prices of product or service are held at moderate levels

D) products sold to the entire market

75) The iPad challenges even the low-cost providers in the market due to its attractive features. Which of the following strategies is being used by Apple?

A) focused strategy

B) market leadership

C) cost leadership strategy

D) product differentiation

76) Differentiating the product or service for a particular market niche is called a ________.

A) market leadership strategy

B) focused strategy

C) market penetration strategy

D) cost leadership strategy

77) Lifetime Television, an American cable television company, specifically targets women viewers. The channel is devoted to movies, sitcoms, and dramas that are either geared toward women or feature women in lead roles. This is an example of a ________ strategy.

A) market leadership

B) cost leadership

C) focused

D) price leadership

78) “The information and communications technology (ICT) component is at the very heart of the company’s competitive advantage.” Which of the following statements is the most accurate justification of this claim?

A) Companies benefit from the cost savings made possible through information systems.

B) Cost of implementing technology has increased over a period of time.

C) Most businesses involve the sale of technical or technological services.

D) Global technological investments have increased in the past ten years.

79) “low-cost leaders must automate their processes.” Which of the following is the most compelling reason to support this argument?

A) Automation will help them differentiate their products.

B) Automation will help them achieve significant improvements in quality.

C) Automation will help them eliminate costly human labor.

D) Automation can help the company improve its brand image.

80) Which of the following typically is the biggest cost component in an organization’s IT spending?

A) cost of keeping the IT services running

B) cost of buying computer hardware

C) cost of buying new software

D) cost of building IT infrastructure other than computers