Marketing managers oversee organizations’ public relations to minimize any negative publicity.
Imagine that you are the marketing manager of a large graphic design firm. You have been asked, by a highly controversial leader of an anti-immigration group, to design images and logos for posters and promotional items. These items will be used in an anti-immigration rally at the state capital. Most of the public in your area strongly disagrees with this special interest group, and in the past, there have been violent counterprotests.
You must prepare a report to the company owner on what actions you believe your firm should take. In the report, summarize the positions of the opposing special interest groups. The report should also take into consideration the security risks associated with accepting the order and public image considerations about accepting/declining the order.
Write a 700- to 1050-word report.
Include the following in your report:
Cite at least 2 outside references to support your assignment.
Format your assignment according to APA guidelines.
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