Question :
21. The introduction of the report normally may contain:
A) secondary : 1260299
21. The introduction of the report normally may contain:
A) secondary information or summaries of other studies that were conducted on the topic which relate to the current study
B) description of the current study sample design
C) both of the above
D) none of the above
22. In writing the research methods section, it is important to remember that:
A) readers care about details
B) events or factors that led to the study should be explained
C) both of the above
D) none of the above
23. Almost all studies will put a copy of the questionnaire or survey instrument in the:
A) executive summary
B) table of contents
C) main body/text
D) appendix
24. The executive-ready report is based on four principles, which include all of the following EXCEPT for:
A) conciseness
B) adaptability
C) readability
D) technical depth
25. In making the executive-ready report concise, it is important to realize this:
A) dictates that all information be presented in bullet points
B) implies that only major points should be addressed (leave out minor points)
C) both of the above
D) none of the above
26. The purpose of the presentation is to:
A) showcase marketing research and the methodologies that were used
B) provide insight that can help managers make good decisions
C) both of the above
D) none of the above
27. It is important to remember that the report’s audience will be excited about:
A) the t-test, the significance level, or the sampling design
B) the results, conclusions, recommendations, and insights into what has happened and what needs to be done
C) both of the above
D) none of the above
28. The three keys to effective visuals include:
A) visibility
B) complexity
C) both of the above
D) none of the above
29. When it comes to PowerPoint:
A) the purpose of the text or bullet points is to highlight the main ideas or thoughts
B) consistency makes a PowerPoint presentation look professional
C) the best way to ensure consistency is to utilize pre-made templates
D) it is a good idea to use no three or four font families to help make the point clear
30. Prior to graphing results, it is acceptable for the researcher to choose to use:
A) the entire sample
B) only respondents who were asked the question
C) only those respondents who answered the question
D) any of the above
31. Pie charts are:
A) used frequently in presentations
B) excellent for conveying interval and ratio data
C) both of the above
D) none of the above
32. According to the text, the advantages to using English for oral presentations internationally include:
A) English tends to be the language that audience members are most likely to have in common
B) comprehension does not suffer among those who consider English to be their second language
C) both of the above
D) none of the above
33. A report given by a researcher from England might state, “It is recommended that the planned expansion into Eastern Europe be tabled.” According to the text:
A) in the United States the word “tabled” means that this recommendation be abandoned or shelved.
B) in England the word “tabled” means that the recommendation should be put forth for approval
C) both of the above
D) none of the above
34. The executive summary should describe the sample:
A) report
B) goal
C) both of the above
D) none of the above
