Question : MULTIPLE CHOICE 1.Which of the following best defines international marketing? a.It the : 1318227

MULTIPLE CHOICE

1.Which of the following best defines international marketing?

a.It is the process of planning and conducting economic forecasting in developing countries.

b.It is the process of creating a subsidiary in a neighboring country.

c.It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.

d.It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.

2.Which of the following is a form of international marketing?

a.Government-owned operations

b.Inter-state trade

c.Joint ventures

d.Putting-out system

3.Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of:

a.global positioning systems.

b.outsourcing.

c.regional agreements.

d.international marketing.

4.International marketing differs from domestic marketing in that international marketing has different:

a.marketing principles.

b.tenets of value and exchange.

c.applications, complexity, and intensity.

d.social responsibilities.

5.Which of the following is true of an international marketer?

a.An international marketer faces the same macroenvironmental factors as a domestic marketer.

b.An international marketer and a domestic marketer are subject to a similar set of constraints.

c.An international marketer has to understand that basic marketing principles differ in different markets.

d.An international marketer needs to face conflicts resulting from different laws, cultures, and societies.

6.Which of the following is true of international marketing?

a.The international marketer is faced with often inconsistent legal systems when it comes to monitoring environmental pollution.

b.International marketing does not retain the basic marketing tenets of value and exchange.

c.International marketing does not focus on stakeholders and society whose present positions are to be improved.

d.The international marketer is subject to the same set of macroenvironmental factors as a domestic marketer.

7.Which of the following statements is true about the role of international markets?

a.Those who do not participate in the transactions are not exposed to international marketing and are not subject to its changing influences.

b.International markets can become a source of needs satisfaction.

c.International markets cannot influence the quality of life of individuals.

d.International markets can simplify the process and eliminate complex business decisions.

8.Which of the following new technologies has allowed consumers to supply and receive products from across the world for personal use?

a.Travelogues on cable television

b.The Internet

c.Automated pensions and individual retirement accounts

d.Newly created niche markets

9.Which of the following is true about the importance of world trade?

a.World trade has deeply affected domestic policymaking and has often resulted in the emergence of totally new threats to firms and individuals.

b.The growth of domestic economies has typically outperformed global growth of trade in the past few decades.

c.When firms invest on a global scale, it is difficult for entire industries to shift their locations.

d.Due to the severe recession that affected much of the world’s economy in 2008 and 2009, world trade could not rebound in 2010.

10.The trading bloc NAFTA is located in _____.

a.Asia

b.Europe

c.South America

d.North America