Question :
61) Which of the following true about efforts by automakers : 1353347
61) Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?
A) Honda, Toyota, Ford, and GM all began targeting the segment years ago.
B) Honda and Toyota began targeting the segment years ago; Ford and GM launched their efforts more recently.
C) Ford and GM began targeting the segment years ago; Honda and Toyota launched their efforts more recently.
D) Only Ford and GM are targeting the Hispanic segment.
E) none of the above
62) Which of the following criteria should marketers use when assessing opportunity in global target markets?
A) current size of the segment
B) anticipated growth potential
C) competition
D) compatibility with company’s overall objectives
E) all of the above
63) Global automakers are targeting the U.S. market with SUVs. All of the following SUVs are assembled or manufactured in the listed country except:
A) Porsche in Germany.
B) Honda in Japan.
C) Volkswagen in Slovakia.
D) Kia in India.
E) Mercedes-Benz in the United States.
64) Managers must decide how well a company’s product fits the country market by asking the following questions except:
A) Will adaptation be required?
B) Will import restriction drive up the product price?
C) Is it advisable to source locally?
D) Will strong home currency have an adverse impact on product price?
E) Will it be possible to neglect home-country regulations?
65) The feasibility of targeting a particular market segment can be negatively impacted by various factors which does not include:
A) regulatory hurdles.
B) cultural barriers.
C) lack of distribution system.
D) time required to establish business.
E) surplus demand.
66) The basis for global marketing expert David Arnold’s framework for screening intercountry comparisons include:
A) demographic data.
B) “top-down” segmentation analysis.
C) “bottom-up” segmentation analysis.
D) income level.
E) population data.
67) Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
A) current size of the market segment.
B) anticipated growth potential of the market.
C) compatibility with company’s overall objectives.
D) competition in the market.
E) securing first mover advantage.
68) Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market. However, there are also first-mover disadvantages which include:
A) best chance of becoming world leader.
B) advantage in adapting to the local culture.
C) lead in advertising and promotion exposure.
D) gain business experience.
E) substantial investments in marketing.
69) Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:
A) differentiated target marketing.
B) standardized global marketing.
C) concentrated global marketing.
D) competitive global marketing.
E) target benefit marketing.
70) The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
A) standardized global marketing
B) concentrated global marketing
C) differentiated global marketing
D) psychographic global marketing
E) none of the above
