Question :
True / False Questions
1. (p. 96) When a product or idea innovative, the : 1242205
True / False Questions
1. (p. 96) When a product or idea is innovative, the marketers involved act as agents of change. Marketers are constantly adjusting their efforts to cultural demands of the market, but they also are acting as agents of change whenever the product or idea being marketed is innovative.
2. (p. 96) Birthrate increases as countries move from agricultural to industrial to services economies. As countries move from agricultural to industrial to services economies, birthrates decline.
3. (p. 102) Dutch management professor Geert Hofstede refers to culture as the “software of the mind.” Dutch management professor Geert Hofstede refers to culture as the “software of the mind” and argues that it provides a guide for humans on how to think and behave; it is a problem-solving tool.
4. (p. 103) Acculturation refers becoming a change agent by innovating. Humans make adaptations to changing environments through innovation. Individuals learn culture from social institutions through socialization (growing up) and acculturation (adjusting to a new culture).
5. (p. 104) According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west. Jared Diamond, a professor of physiology, tells us that historically, innovations spread faster east to west than north to south.
6. (p. 104) According to Philip Parker, there are strong correlations between latitude and the per capita GDP of countries. Philip Parker, a marketing professor, argues for geography’s deep influence on history, economics, and consumer behavior. For example, he reports strong correlations between the latitude (climate) and the per capita GDP of countries.
7. (p. 104) During the military conflicts in the Middle East in 2003, new cola brands sprang up as alternatives to Coca-Cola—Mecca Cola, Muslim Up, Arab Cola, and ColaTurka. These are examples of how geographical position can influence product ideas. The military conflicts in the Middle East in 2003 bred new cola brands as alternatives to Coca-Cola—Mecca Cola, Muslim Up, Arab Cola, and ColaTurka. These are examples of how specific events in history can influence products and services.
8. (p. 104) For most of the 20th century, the predominant approach to governance was colonialism. For most of the 20th century, four approaches to governance competed for world dominance: colonialism, fascism, communism, and democracy/free enterprise.
9. (p. 104) According to the text, the Internet is the technological innovation that has had the greatest impact on institutions and cultural values in the past 50 years in the United States. Considering what technological innovation has had the greatest impact on institutions and cultural values in the past 50 years in the United States, the best answer is most likely the pill. Birth control pills, or more broadly birth control techniques, have had a huge effect on everyday life for most Americans and people around the world.
10. (p. 107) In most cultures, the first social institution infants are exposed to outside the home takes the form of a church, mosque, shrine, or synagogue. In most cultures, the first social institution infants are exposed to outside the home takes the form of a church, mosque, shrine, or synagogue.
