Question :
51. (p. 431) IKEA, Costco, and Sears Roebuck examples of ____. A. export management companiesB. trading : 1242123
51. (p. 431) IKEA, Costco, and Sears Roebuck are examples of ____.
A. export management companies
B. trading companies
C. export associations
D. global retailers
E. complimentary marketers
52. (p. 432) James Barker is the marketing manager of a firm which has small international sales volume. He is looking for a middleman who can take responsibility for promotion of the goods, credit arrangements, physical handling, market research, and provide information on financial, patent, and licensing matters while working under the name of his company. Which of the following would be the best choice for Mr. Barker if he wants to meet his objectives?
A. A manufacturer’s export agent
B. An export merchant
C. A trade representative
D. An export management company
E. A complimentary marketer
53. (p. 432) Which of the following statements is true regarding an export management company (EMC)?
A. It acts as a middleman for firms with relatively large international volume.
B. EMCs work under their own names.
C. EMCs have direct responsibility to the parent company.
D. It acts as a middleman for companies willing to involve their own personnel in the international function.
E. EMCs seldom can afford to make the kind of market investment needed to establish deep distribution for products.
54. (p. 432) A major disadvantage of _____ is that they seldom can afford to make the kind of market investment needed to establish deep distribution for products because they must have immediate sales payout to survive.
A. export management companies
B. trading companies
C. export associations
D. global retailers
E. complimentary marketers
55. (p. 432) Specialization of this type of middleman in a given field often enables it to offer a level of service that could not be attained by the manufacturer without years of groundwork. This middleman acts under the name of the manufacturer as an independent marketing department. Identify the middleman in the discussion.
A. Webb-Pomerene export association
B. trading company
C. export management company
D. export agency
E. foreign sales corporation
56. (p. 433) Which of the following represents a joint export ventures through which U.S. firms can take advantage of economies of scale, spread risk, and pool their expertise?
A. Manufacturers’ export agents
B. U.S. trading companies
C. Manufacturers’ Retail Stores
D. Export management companies
E. Complimentary marketers
57. (p. 433) Typically, which of the following arrangements are undertaken when a firm wants to fill out its product line or keep its seasonal distribution channels functioning throughout the year?
A. Price skimming
B. Using services of a trading company
C. Establishing a retail store
D. Using services of an export management company
E. Complimentary marketing
58. (p. 433) For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan.
A. trade representatives
B. trading companies
C. brokers
D. export management companies
E. complimentary marketers
59. (p. 433) What is the basic function of the Export Trading Company Act?
A. It allows U.S. companies to bypass tax laws with respect to international trading.
B. It allows producers of similar products to form export trading companies.
C. It allows companies to bypass trade barriers in foreign countries.
D. It allows companies to earn the highest possible profits in foreign countries.
E. It allows companies to combine export shipments within single containers.
60. (p. 433) Another term that is commonly used to describe the activities of complementary marketing is:
A. backhauling.
B. demand shifting.
C. piggybacking.
D. shape shifting.
E. skimming.
