Hacking you mind | Accounting homework help

In this discussion, we look at aspects of behavioral economics / behavioral finance that influence how people behave – and how businesses and other organizations (e.g., political parties) use predictable behavioral biases among people.

In business, the science of Business Analytics actively uses data for target groups (e.g., consumers) to formulate and implement strategies to increase revenues and profits.

Business analytics has become a standard tool in business, but it is sometimes controversial because of the related issues of privacy and ethics.  There are pros and cons: business analytics has benefits such as matching advertising to the unique preferences of individuals or target groups, but some people consider it invasive.

Let’s watch the video called “Hacking Your Mind”, which looks at behavioral economics and how so-called “big data” can be used in business analytics.

https://www.pbs.org/video/weapons-of-influence-gpuj68/  Hacking Your Mind   PBS

The importance of business analytics to business is illustrated by how the stock market valuation of Meta (formerly Facebook, now META on Nasdaq) fell when Apple (AAPL) implemented privacy measures in January 2022 that reduces Meta’s advertising revenue by an estimated 10%:

https://finance.yahoo.com/quote/META?p=META&.tsrc=fin-srchLinks to an external site.

https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-cost-10-billion-this-year.htmlLinks to an external site. CNBC impact of Apple privacy software on Facebook

As business students, you will almost certainly use business analytics directly or indirectly in your role as a manager.

Questions:

a) on the negative side, have you ever had an online experience where you felt that an online experience encroached on your privacy too much (e.g., collecting information that you felt was private);

(b) overall, do you think that business can ethically use business analytics to improve the consumer experience, and at the same time improve corporate profits?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more