Product & distribution channels-shake shack

Product & Distribution Channels (Chapter 9 & 12)

1. Identify your brand- Shake Shack

2. Describe the brand’s product in the following 4 categories.

§  Core product

§  Facilitating product

§  Supporting product

§  Augmented product

3. Identify (list at least 3) the most competitive products of your brand. In other words, which products make your brand stand out? Explain why.

4. Identify (list at least 3) the least competitive products of your brand and explain what can be done to improve its competitiveness. 

5. As the director of new-product development, what are 3 new products you would develop for your brand. Briefly explain why. 

6. Apply the product life cycle to your brand. What are some examples your brand can keep its products from going into the decline stage? List at least 2 examples and include your brief explanation. 

7. List the different types of marketing channels (distribution channels) of the brand by each category. Examples of marketing channels categories are as following but not limited to:

§  Direct booking/Online reservations

§  OTAs (Online Travel Agency)

§  Travel Agents

§  Tour Wholesalers/Wholesalers

§  Tour operators

§  Specialists

§  Delivery/Take outs

§  Food trucks

8. As the director of marketing, what other marketing channels (distribution channels) would you implement for your brand to increase sales? List at least 2 examples and explain why. 

9. What are some ways your brand can increase direct booking rates (for other businesses: direct sales instead of using third parties or other marketing intermediaries) from consumers? List at least 2 examples and explain why (this must be supported with evidence).

10. As the director of marketing, which new city (this new location may be an international city as well) would you choose to franchise your brand? What factors would you consider in choosing cities for test marketing your brand (list at least 2 examples)?

11. Reference list

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more