Question :
121.Many firms pursuing a(n) _____ strategy an international scale will : 1299513
121.Many firms pursuing a(n) _____ strategy on an international scale will price low worldwide to build global sales volume as rapidly as possible.
A. price discrimination
B. experience curve pricing
C. price skimming
D. penetration pricing
E. economy pricing
122.Firms pursuing a(n) _____ strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible, even if this means taking large losses initially.
A. experience curve pricing
B. multipoint pricing
C. economy pricing
D. predatory pricing
E. premium pricing
123.Which of the following is a true of a firm pursuing an experience curve pricing strategy?
A. Moving down the experience curve, the firm will be making substantial profits and have a cost advantage over its less-aggressive competitors.
B. Vigorous price wars need to be launched in a market in an attempt to gain market dominance.
C. Aggressive pricing in one market may elicit a response from rivals in another market.
D. By using profits from one market, competitors can be driven out from another market by considerably lowering prices in that market.
E. When competitors are numerous, consumers’ bargaining power is weaker and price is less important as a competitive weapon.
124.Which of the following pricing strategies can run afoul of antidumping regulations?
A. Experience curve pricing
B. Premium pricing
C. Market-based pricing
D. Dynamic pricing
E. Price skimming
125.In the context of strategic pricing, _____ occurs whenever a firm sells a product for a price that is less than the cost of producing it.
A. inflation
B. dumping
C. arbitrage
D. speculation
E. outsourcing
126.Which of the following is a consequence of the vague terminology used in most antidumping actions?
A. A firm believes that in several years, it will be making substantial profits and have a cost advantage over its less-aggressive competitors.
B. Firms further down the experience curve will have a cost advantage vis-à-vis those further up the curve.
C. Pricing decisions around the world will need to be centrally monitored.
D. A firm’s ability to engage in price discrimination may also be challenged.
E. Antidumping regulations cannot be used to limit the prices a firm can charge in a given country.
127.The _____ industry is often thought of as one in which global standardization of the marketing mix is the norm.
A. electronics
B. retail
C. pharmaceutical
D. financial services
E. heavy machinery
128.Which of the following has resulted in a dramatic shortening of product life cycles?
A. Acceleration of the pace of technological change
B. Intensity of domestic competition
C. Affluence of customers
D. Increase in the number of educated consumers
E. Removal of trade barriers
129.Other things being equal, the rate of new-product development seems to be greater in countries where:
A. more money is spent on marketing instead of applied research.
B. consumers demand for cheaper products since they are not affluent.
C. competition between firms is intense.
D. pioneering costs outweigh the disadvantages of being a second mover.
E. a large change in prices of a product only produces a small change in demand.
130.Which of the following factors creates a potential market for new products?
A. Rising inflation
B. Affluent consumers
C. Lack of competition among firms
D. Firms suffering from first-mover disadvantages
E. Centralized research and development activity
