Question : 31) Japan Coach’s second largest market, representing about 20% of : 1353327

31) Japan is Coach’s second largest market, representing about 20% of global sales. All of the following statements are true regarding the market for Coach’s products compared to that in America except:

A) Japanese consumers are enormously brand-centric.

B) Japanese consumers are not as brand loyal as American consumers.

C) American women tend to carry two or three brands while their Japanese counterparts tend to carry as many as five.

D) The company’s $500 handbags are especially popular with young women.

E) Coach has to work on improving its brand image in Japan.

32) One of the key advantages of an EDI (Electronic Data Interchange) system is:

A) it allows easy access to all company data to vendors.

B) its transaction formats are universal.

C) it allows third-party transmission connections to company data.

D) it saves both time and money by using different languages.

E) vendors receive orders by voice mail.

33) An ________ system allows a company’s business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies.

A) Internet

B) intranet

C) ECR

D) EDI

E) EPOS

34) An ________ is a company’s private data network, accessible only by authorized persons inside the organization.

A) EDI

B) Internet

C) intranet

D) EPOS

E) ECR

35) Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

A) BOLD

B) ECR

C) data warehouse

D) projection

E) EDI

36) Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

A) ECR

B) CRM

C) EDI

D) EPOS

E) BOLD

37) CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine:

A) warranty of products sold to consumers.

B) amount paid by consumers in different countries.

C) which customers are most valuable.

D) the use of credit cards for payment.

E) the use of laptop computers by customers.

38) One challenge of using CRM is:

A) integrating data into customer relationship.

B) knowing amount paid by consumers in different countries.

C) understanding which customers are most valuable.

D) assessing the use of credit cards for payment.

E) knowing the use of laptop computers by customers.

39) Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

A) it provides secondhand information.

B) it is easy and the most economical way of collecting data.

C) it means firsthand seeing, feeling, hearing, smelling, and tasting.

D) it involves reading and reviewing documents.

E) top executives are involved in getting firsthand information.

40) CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine:

A) warranty of products sold to consumers.

B) amount paid by consumers in different countries.

C) which customers are most valuable.

D) the use of credit cards for payment.

E) the use of laptop computers by customers.