TOPIC: Corporate Crisis Messaging

Select a corporate crisis that gained national news attention and hurt the organization’s reputation with customers and the community.

Part I:

In 600 words: Provide a short description of the crisis (how it began, the damage it caused, etc.) Describe why this was considered a crisis and not a conflict.

Describe how the organization managed the crisis. Evaluate how successful or unsuccessful the organization was in managing the crisis. Describe the effective methods the organization used to address the crisis and recommend what the organization could have done differently to handle the situation more effectively, if necessary.

Part II:

Imagine you work in the organization you selected and have been asked to write some internal and external communications to address the changes the organization is instituting as a result of the crisis.

Determine the changes that the organization implemented as a result of the crisis, or changes you feel it should/should have implemented.

Create an internal corporate message to communicate the changes that will be implemented. (150-200 words)

Create an external corporate message to communicate the changes to the customers, stakeholders, or public. Choose a communication channel that is most effective to reach your intended audience. (150-200 words)

Use four to five scholarly resources to support your explanations

Prepare this assignment according to the guidelines found in the APA Style Guide.

Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week Two | AssignmentLinks to an external site. video with Steve Forbes and the BUS622 Week TwoLinks to an external site. video with the Program Chair for BA of Operations and Analysis, Bill Davis.

This assignment will give you a head start for your Week 6 - Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.

In your paper,

• Identify a large company to be your mentor company in order to analyze and formulate its global marketing strategy.
  • The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.

Under an Environmental Analysis heading,

• Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
  • economic
  • trade
  • social and cultural
  • political, legal, and regulatory

Under a General Strategy heading,

• Choose the appropriate option:
  • (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
    • Latin America
    • Middle East
    • Africa
  • (2) Identify if your company has already expanded into the country you select in the regions listed above.
    • Examine their global marketing strategy in that area.
    • Formulate your own successful strategy.
  • Explain your rationale for selecting the country in one of those regions.
    • Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
      • demographic
      • economic
      • trade
      • social factors
      • cultural factors
      • legal factors
      • political factors

Consider reviewing Company Research in the UAGC LibraryLinks to an external site. and Country Profiles in the UAGC LibraryLinks to an external site. tip sheets to assist you with your assignment.

The Global Marketing Plan Part 1 paper

• Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• Must include a separate title page with the following:
  • Title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • Student’s name
  • Name of institution (The University of Arizona Global Campus)
  • Course name and number
  • Instructor’s name
  • Due Date
• Must use at least two scholarly sources in addition to the course text.
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.

https://uaglobalcampus.vitalsource.com/reader/books/9780134899763/epubcfi/6/8%5B%3Bvnd.vst.idref%3DP7001015395000000000000000000019%5D!/4/2%5BP7001015395000000000000000000019%5D

Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week Two | AssignmentLinks to an external site. video with Steve Forbes and the BUS622 Week TwoLinks to an external site. video with the Program Chair for BA of Operations and Analysis, Bill Davis.

This assignment will give you a head start for your Week 6 - Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.

In your paper,

• Identify a large company to be your mentor company in order to analyze and formulate its global marketing strategy.
  • The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.

Under an Environmental Analysis heading,

• Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
  • economic
  • trade
  • social and cultural
  • political, legal, and regulatory

Under a General Strategy heading,

• Choose the appropriate option:
  • (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
    • Latin America
    • Middle East
    • Africa
  • (2) Identify if your company has already expanded into the country you select in the regions listed above.
    • Examine their global marketing strategy in that area.
    • Formulate your own successful strategy.
  • Explain your rationale for selecting the country in one of those regions.
    • Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
      • demographic
      • economic
      • trade
      • social factors
      • cultural factors
      • legal factors
      • political factors

Consider reviewing Company Research in the UAGC LibraryLinks to an external site. and Country Profiles in the UAGC LibraryLinks to an external site. tip sheets to assist you with your assignment.

The Global Marketing Plan Part 1 paper

• Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• Must include a separate title page with the following:
  • Title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • Student’s name
  • Name of institution (The University of Arizona Global Campus)
  • Course name and number
  • Instructor’s name
  • Due Date
• Must use at least two scholarly sources in addition to the course text.
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.

https://uaglobalcampus.vitalsource.com/reader/books/9780134899763/epubcfi/6/8%5B%3Bvnd.vst.idref%3DP7001015395000000000000000000019%5D!/4/2%5BP7001015395000000000000000000019%5D