Question : 41. (p. 226) Mary Hills would like to ask respondents a series of : 1242271

41. (p. 226) Mary Hills would like to ask respondents a series of open-ended questions that will help explain the respondents’ feelings and thoughts on the subject of child labor. Based on this information, Mary Hills is carrying out _____ research. 
A. quantitative
B. qualitative
C. tertiary
D. secondary
E. subliminal

42. (p. 226) According to the text, the ability to express attitudes and opinions about a product or concept depends on the respondent’s: 
A. cultural background.
B. past experience with the product.
C. educational background.
D. ability to recognize the usefulness and value of such a product.
E. attitude toward marketing research.

43. (p. 226) In general, the availability and accuracy of recorded secondary data increase as the: 
A. population of the country increases.
B. political stability in the country increases.
C. level of economic development increases.
D. value of the human development index for the country decrease.
E. currency of the country weakens against the dollar.

44. (p. 226) If after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect _____ data. 
A. parallel
B. tertiary
C. logical
D. primary
E. advanced

45. (p. 226) According to the text, qualitative research is used in international marketing research to: 
A. comply with government laws as quantitative research is highly restricted in many countries.
B. determine the appropriate sample size for quantitative research.
C. formulate and define a problem more clearly.
D. reduce the cost of primary research.
E. cover a wide geographic area within a short span of time.

46. (p. 227) Which of the following research methods is most likely to be associated with quantitative research? 
A. Focus group
B. Interview
C. Survey
D. Observation
E. Data gathering with the help of mechanical devices

47. (p. 228) Assuming the research problem is well-defined and the objectives are properly formulated, the success of primary research in an international arena hinges on the ability of the researcher to: 
A. reach the appropriate officials who control the access to the required information.
B. speak the language of the country where the research is being conducted.
C. get correct and truthful information that addresses the research objectives.
D. hire enough staff to complete the mission.
E. understand the lifestyle of the citizens of the country.

48. (p. 228) Gerber’s primary consumers usually _____________, making it difficult to communicate and gather marketing information from them. 
A. are poor
B. reject new products
C. offer too many opinions
D. can’t talk
E. have contradicting opinions about the product

49. (p. 228) Which of the following is the best explanation for the unwillingness or inability of many international consumers to respond to research surveys? 
A. Fear of government reprisals
B. Lack of incentives
C. Inability to use the Internet
D. Lack of interest
E. Cultural differences

50. (p. 228) Which of the following shortcomings is typically faced by foreign marketers with respect to primary research? 
A. The results of a marketing research conducted by a foreign firm are rarely reliable.
B. Local research agencies are typically not willing to work for foreign marketers.
C. International marketing research is severely restricted by government laws.
D. International marketing research is extremely complicated, time consuming and costly.
E. Consumers may not be willing to respond to international research surveys.