Question :
71) A few years ago, Philips Electronics developed a new : 1353297
71) A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?
A) early adopters bought, but innovators didn’t
B) innovators bought, but early adopters didn’t
C) innovators bought, and everyone else was a laggard
D) early majority bought, but late majority didn’t
E) DCC was a laggard
72) Adopter categories are classifications of individuals within a market on the basis of their innovativeness. Recently Apple introduced the iPhone for which people waited in long lines before the doors opened. According to experts these 2.5% of people who bought the iPhone are categorized as:
A) early adopters.
B) innovators.
C) early majority.
D) late majority.
E) laggards.
73) Which of the following is true about the innovation diffusion process in Asia?
A) Japan has a high-context culture with a relatively homogeneous population.
B) Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States.
C) Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit.
D) After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate.
E) All of the above are true.
74) Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:
A) the process occurs in an identical manner in both regions.
B) in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries.
C) in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia.
D) the diffusion of innovation framework is applicable in the West but not in Asia.
E) the diffusion of innovation framework is applicable in Asia but not in the West.
75) Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?
A) food→computers→integrated circuits
B) integrated circuits→food→computers
C) integrated circuits→computers→food
D) computers→food→integrated circuits
E) none of the above
76) The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.
A) greater; greater
B) lower; greater
C) greater; lower
D) lower; lower
E) stronger; greater
77) Which of the following is true about “coffee culture” in England?
A) Starbucks has been unsuccessful in its attempt to change the Brits’ preference for tea.
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.
C) Starbucks succeeded in England only after changing the company’s name to Seattle Coffee Company.
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained.
E) Starbucks has been successful in England since it started selling beer.
78) Despite the fact that the American team advanced to the semi-finals in South Africa, the game is much more popular in other parts of the world. There is an effort to make soccer popular in the United States, and many fashion brands are interesting in marketing their products which pertain to soccer and other sports. Considering this aspect which of the following statements is incorrect?
A) In the United States, 2010 World Cup merchandise such as T-shirts was available at Walmart.
B) FIFA is the only global marketer seeking revenue growth by boosting soccer’s popularity in America.
C) Yves Saint Laurent designer was selling merchandise with soccer related embossed emblems.
D) The fall 2010 collection of designer clothes included “FIFA Heritage Tees” with logos on shirts.
E) FIFA has chosen Total Apparel Group (TAG) to boost soccer’s visibility and popularity among Americans.
79) Coca-Cola billboards were recently put up near the Piazza San Marco in Venice, which has numerous historical landmarks. The major reason for allowing the billboards at a prominent historical site is:
A) Coke is a very popular drink in Italy.
B) to introduce an American product in an emerging market.
C) severe lack of funds for historic renovation.
D) aesthetic.
E) global marketing.
80) A massive effort dubbed as “Moses Project” is underway in Venice in order to:
A) promote passive tourism.
B) reduce the number of billboards on historic sites.
C) provide biblical information to tourists.
D) prevent flooding.
E) modernize accommodations.
