Question :
51. (p. 401) Business-to-business marketers frequently misinterpret the concept of quality. Which of : 1242109
51. (p. 401) Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?
A. Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks.
B. Arabic accountants often use the abacus rather than a calculator.
C. The Japanese will no longer do business with many U.S. suppliers because their packaging is faulty.
D. The French absolutely abhor the term “French fry.”
E. The universal acceptance of ISO 9000 standards as a guarantee of the suitability of products in consumer applications.
52. (p. 402) One important dimension of quality is how well the product:
A. meets the specific needs of the buyer.
B. exceeds competitors’ products.
C. conforms to manufacturer’s specifications.
D. alters the marketing landscape.
E. matches up to applicable conditions.
53. (p. 402) Quality is defined by the:
A. seller.
B. manufacturer.
C. buyer.
D. government.
E. trade publications.
54. (p. 402) To Chinese import managers, which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?
A. Quality
B. Price
C. Product style
D. Product features
E. Timely delivery
55. (p. 402) To be competitive in today’s global markets, the concept of total quality management (TQM) must be part of all MNCs’ management strategy, and TQM starts with:
A. the initial designer.
B. the comptroller’s office.
C. talking with the customers.
D. ISO 9000.
E. the corporate mission statement.
56. (p. 402) With respect to universal standards in the sales of international products, which of the following statements is most applicable?
A. There are generally accepted universal standards for industrial products around the world.
B. There is a lack of universal standards.
C. The movement toward universal standards is nearing completion.
D. Most governments now mandate universal standards.
E. Universal standards have been present for a number of years.
57. (p. 403) Which international organization is concerned with standard specifications for electrical equipment for machine tools?
A. The U.S. Department of Labor
B. The International Telecommunication Union
C. The International Organization for Standardization
D. The International Electrotechnical Commission
E. The U.S. Chamber of Commerce
58. (p. 403) Which of the following is the international organization that is attempting to synchronize standards for several international industrial sectors?
A. The U.S. Department of Labor
B. The Global Harmonization Task Force
C. The United Nations
D. The Better Business Bureau
E. The U.S. Chamber of Commerce
59. (p. 404) “Making deals in pounds isn’t easy when you’re negotiating with someone who speaks in grams” is why many American firms are:
A. championing an international weight-loss program.
B. only doing business in Great Britain.
C. converting measures to the metric system.
D. simulating rather than estimating production standards.
E. offering to change customers’ calculations into standards acceptable to American manufacturers.
60. (p. 404) The U.S. Congress and businesses have been resisting conversion to the metric system fearing:
A. market competition from international firms already using the metric system.
B. consumer backlash and substitution of international products.
C. Department of Commerce rules requiring wine to be sold in liters.
D. workers would not understand the system.
E. it would be too costly.
