31) An NGO uses historical trends to determine when charitable giving peaks, and then sets the dates for its donation drives based on the trends. This is an example of ________.
A) data-driven decision making
B) business intelligence
C) customer relationship management
D) operations management
32) The information that managers use to make decisions, drawn from the company’s own information systems or external sources is called ________.
A) business intelligence
B) data-driven decision making
C) internal data
D) operations-related data
33) Nintendo uses data from information systems of partners, suppliers, and distributors to develop new applications for the Wii console. Which type of information is Nintendo using in this example ?
A) customer-centric information
B) business intelligence
C) technical information
D) social-networking information
34) Which of the following is a disadvantage of using social networking sites for business collaboration?
A) Social networking sites do not support most business applications.
B) Social networking sites do not allow users to share documents and applications.
C) Social networking sites do not allow interactions using microphones and video cameras.
D) Social networking sites are not very secure.
35) Which of the following statements is true about FedEx’s social networking site, FaceNet?
A) It reduced employee productivity rates.
B) It became popular, and spread much faster than expected.
C) It increased security risks.
D) It improved inter-departmental collaboration.
36) Which of the following is true of information systems that support collaborative human activities?
A) These information systems do not have tools for business collaboration, such as document management, project updates, issue tracking, and shared calendars.
B) These systems, besides being complex and difficult to implement, are not successful.
C) These systems need to accommodate numerous possibilities.
D) These systems are equipped with sophisticated technology that is required in mature operational systems.
37) Chicago University starts an online course called “Comparative Religion.” While developing the information systems to support virtual, collaborative education, which of the following factors needs to be taken into account?
A) the way students actually interact in a classroom setting
B) the information shared in the virtual classroom must be very secure
C) the negative impact of social networking sites on students
D) the religious sentiments of the students
38) Anything that gives a firm a lead over its rivals is called ________.
A) economies of scale
B) business growth
C) differentiation
D) competitive advantage
39) Information systems are ________.
A) not relevant to the strategy of nonprofit organizations
B) a core feature of a company’s strategic vision
C) not relevant to the strategy of government agencies
D) a core feature of a company’s marketing campaign
40) Tiny Navigon included free traffic updates with its portable navigation devices by tapping into FM radio stations from major cities that make up a central database of traffic information. How did this strategy impact them?
A) It improved their operations management.
B) It improved customer relationship.
C) It lowered their total revenue.
D) It gave them a competitive advantage.
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